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CRM INTEGRATED, SEGMENTATION, LOYALTY, COUPON, DIGITAL RECIEPTS, EMAIL AND SMS Marketing
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Integrate . Automate . Innovate your Business
You focus on your Core business we serve you to achieve your vision
Management Team
Ravi Srinivasan, President and CEO• 25 years IT and retail operations. 18 years
at “C” level.
Tom McGregor, SVP Americas (co-founder)• 30 years in IT and Management consulting
Aby John, VP Asia Pacific• 15 experience in delivering solutions in
Europe and Asia Pacific
Srinivas Varada, Architect• 10 experience in developing and delivering
solutions
Sujatha Srinivasan, RMS Practise Leader• 6 years with leading all RMS clients with FiO
Group FiO Competitive Offering
Customized level of service to suit your requirements
Business model scales to suit our client’s requirements build out as level of sophistication and capability grows
Provide Commercial grade Support Services
Effective Project Management and Risk Mitigation
Group FiO Deployment Model
SaaS
On Cloud
Hosted
On Premise
Follow the Sun support model
High quality global
Infrastructure
Commitment SLA
Management
Consistency Standard
Processes
Certified Support Staff
Customer service call centre
Managed data centers for
Linux and Windows
Calgary /
Austin
India
South Africa
Malaysia
21:00
12:00
18:00 06:00
09:0015:00
03:00
24:00
Group FiO Product Offering
Group FiO is a leading Business Solutions provider specializing exclusively in ERP, CRM Order Management and Campaign Marketing Solutions.
“We create lasting business relationships by enabling our clients to
maximize their growth.“
Plug and Play Strategy
A holistic, centralized and highly scalable ERP system which is flexible and as well as affordable for the SME’s. A crucial advantage is the plug and play model for modules.
myFiO RMS
Customer Relationship Management
Email Provider
Business Intelligenc
e
eCommerce
Clients
Key Capabilities
Automate Manual processes
Enhanced visibility
Anywhere – Any time access
Reduced operating costs
Standardized business processes
On demand reports for instant analysis
Increase transparency and accountability
Facilitate strategic planning and execution
CRM Modules
Empower sales team To concentrate and divert all their sales efforts to the most profitable and acquirable deals with opportunity and lead management.
Increase the efficiency of the marketing campaigns By sending the right information to the right people at the right stage of the sales cycle in compliance with CAN-SPAM act.
Delight customers With proactive support and arrest the customer attrition by providing a consistent customer experience.
Empower the Support team With the right information on the query’s raised by clients with easy updatable status.
myFiO CRM has everything in it to become the one point solution for all the campaign needs.
CRM uses technology to organize, automate and synchronize sales, marketing, customer service and support.
Today’s Customer wants: Businesses to embrace technology Expects integrated shopping
experience (online or in-store) Appreciates customized experience
based on their information
Today’s Businesses Should: Build better product and service
offering based on customer information
Involve and Engage the customer Personalize, Localize, Customize
THEY WANT IT IN THEIR WAY AND THEY WANT IT NOW
Customer Capture Data
Customer Data Transactional Data
Name Store Number
Address Data
Email UPC Purchased
Phone COGS
Loyalty Preferences Coupon Code
Balances Gross Price
Redemptions Cashier Number
Business Challenge (Prior to Loyalty)
Consumer Benefits (AT launch)
Attrition Problem Earned Rewards
Low # of trips Free Shipping Online
Low % of Retail Consumers Shopping.com
Welcome Kit
High Capture Rate at Speciality/ No Capture at Outlets
Private Sales
Loyalty Metrics- Customer Focused Rewards Program to motivate specific behaviors
Loyalty Phase II
Metric Rewards Non-Rewards
No of active customers
Avg. Positive Visits
Avg. Basket
Avg. Net Spend
Avg. Returns
Avg. Coupon Used($)
Avg. Rewards Earned
Best in class retailers always enhance their program benefits every 12-18 months. Many back office enhancements will us to provide consumers with a mare targeted, personalized, and channel agnostic experience.
Consumer Facin
g
New Customer Benefits Account Management
Enhanced Promotions Personalization
Back Office
Automated Fulfillment Database Infrastructure
Big Data Regain Lost Functionality
Loyalty Phase II Simplified
Customer Benefit Acquisition
Increase Basket
Increase Frequency
Drive X-Channel
Engagement
Hands Free Rewards x x xReal time offers based on Segmentation
x x x x x
Dynamic offers based on segmentation
x x x x x
Self Portal for missed credits, W/S or CA
x x x
Preference Center x x x xBirthday Club x xDynamic Receipt Messaging
x x x
CMS for Cross Sell/Up Sell
x x x
SMS/Local x x xReward App x x xRebate/ Gaurantee Program
x x x x x
Consumer Facing Benefits
A Complete Retail Marketing
Solution built specially for
retailers to
Segment customer
database.
Build Brands by running full-
fledged Email and SMS
campaigns.
Generate Coupons, dispatch
it through Campaigns and
Manage their Loyalty
Programme.
Get complete Statistics for
their campaigns and thus
provide customer insights.
myFiO RMS – Basic Functionality
A holistic Marketing engine
Help Build BrandIncrease customer Loyalty
Segment Customers
myFiO RMS Modules
Customer insights
Generate Coupons
Manage Loyalty
Reduce customer attrition
Send Campaigns
Marketing Workflow
Marketing Automation Increases ROI Seamless integration with CRM combined with demographic and other important
information, shortens the lead and deal cycles, thus bringing quality customer engagement.
Through systematic digital profiling, marketing automation can identify various target and sub-target groups with the right message and at the right time.
With Marketing Automation, the marketing professionals can be consistently aware of the stages of a lead where they need to be more attentive to garner most return. Improving upon every stage systematically in which a lead passes to another stage or is lost, can result in increasing revenues.
Giving you the ability to strategically leverage
myFiO RMSFor marketing and
SalesYou focus on your Core business we serve you
to achieve your vision
CRM Loyalty Coupon Omni channel
Integration engine E-Receipt E-mail marketing SMS marketing
Major Components
B2B / B2C Manage contact info and
marketing permissions Integration capability to
other systems like websites
Call center and survey data management
Manage and define customer classifications and segments
Define and manage profile data about a customer
Ability to generate user defined fields and group these fields
Customer Relationship Management
B2B / B2C Manage different loyalty classes
(Silver/Gold/Platinum) Promotion through loyalty class and
reset on anniversary Reward in points by customer type Redemption Coupons/Catalog/Gift
Cards Category level and SKU level
assignment of points Time period global overrides
(Thanksgiving) Promotion for points at
Category/SKU level Customer segment overrides (over
50 double points) Special event overrides (Mothers
day)
Loyalty
Marketing Coupon
B2B / B2C Coupons Serialized coupons for
email/SMS or Mail Campaign set up based
on customer pull from criteria (Sales over $100 in electrical over 6 months)
Test market with customer groups
Review response and adoption rates of coupons by customer segment (group)
Use limit coupons by customer or promotion
Redemption rate reviews
Request coupon Limit number of
coupons per mobile device based on promo rules
Limit the time on screen to avoid multiple use
Allow the newer scanners to scan the coupon or display coupon ID
Report of coupon requests with time and day analysis
Mobile Coupon
Coupon Process - Integrate Your distribution and redemption sources
Customer Measure RFM
ProspectMeasure Source / Sales / Offer technique
ROISpend Vs Return
ObjectiveAcquisitionNew ProductMulti Channel
Google Map for Customer by State
#1 Provider of Digital Receipts
Fully integrated digital receipt delivery solution
Customer Service orientation
Secure and Scalable Infrastructure
Track record of innovation and success
Group FiO
myFiO RMS Platform Digital Receipts Digital Marketing CRM Targeting
SMS Marketing Receipt Help Desk Social Automation Private Portal
Technology Overview
E-Receipt Marketing
Manage E-mail lists extracted from CRM by segment codes
Review campaign data open/click and response rates by market segment
Review A/B tests and increase response rates
Email- Integrate CRM and Email Databases
SMS- Integrate CRM and SMS Databases
Manage SMS lists for marketing extracted from CRM by segment codes
Review campaign data open/click and response rates by market segment
Review A/B tests and increase response rates
