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What does 2014 hold for the marketers in the trailer world? Kent Lewis from Anvil Media will bring out its crystal ball and peer into the future to share marketing trends and techniques that will take root in 2014 and beyond. This webinar will cover emerging and maturing strategies and tactics across integrated, search engine, and social media marketing as well as measurement. From this presentation, you will be able to assess which tools and trends may be useful in growing your business in 2014 and beyond.
Citation preview
11 Marking Predictions & Trends That May Transform Your Business
@KentjLewisPresident & Founder
Anvil Media, [email protected]
About MeAbout Me
11 Marketing Predictions & Trends ResourcesQ&A
Agenda
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11 Marketing Predictions & TrendsThat may transform your business
Do-OverStart fresh with strategic planning
– Emerging industry or technology trends– Benchmark against competitors– Test new ideas– Segment and analyze the data
Evolve Your Organization1. Customer Service Liaison2. Social Media Evangelist3. Content Curator4. Data Evangelist
Social Metrics MatrixExplore New Roles
Smart vs. Big1. Leverage existing databases & technology2. Append with social data3. Gain insight into your audience4. Better segment & target your customers
Social Metrics MatrixTurn Big Data to Smart Data
Get Persona1. Hummingbird = deep content2. Sales & marketing automation = content3. Multimedia = compelling content4. Custom content is the future of marketing
Social Metrics MatrixCustom Content is King
Transmedia Rules1. Offline to online2. Online to offline3. Online to online4. You get the point
Social Metrics MatrixCross-Channel Marketing
Know What is Working1. Effective channels & messaging2. Impact of various touch-points3. Online to offline and back4. Newer, more effective metrics
Social Metrics MatrixCross-Channel Measurement
A Mobile Future1. Social: personas & the Big Six platforms2. Local: mobile devices & listings near you3. Mobile: real-time & targeting opportunities4. “Socialize” your marketing
Social Metrics MatrixGo Social/Local/Mobile
Mobile’s Search Experience1. SEO = responsive design2. Local SEO = 100% mobility3. Paid search = unique ad opportunities4. Penalties likely for non-compliance
Social Metrics MatrixMobile Search Impact
The Hummingbird Feeds on Nectar1. Context over content2. “Not provided” keyword data3. Understanding of landing page relevance4. Schema & Data Highlighter
Social Metrics MatrixSemantic Search
Short Attention Span Theater1. Vine = 6 seconds2. Snapshat = 10 seconds3. Instagram = 15 seconds4. Facebook auto play ads = 15 seconds
Social Metrics MatrixMicro-Video
Youth Moving On1. Facebook audience is skewing older2. Tweens/GenY moving to other platforms3. Instagram, Twitter, Snapchat & WhatsApp4. Marketing in a disposable media world
Social Metrics MatrixThe Death of Facebook
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ResourcesArticles and more
2014 Marketing Predictionshttp://blogs.imediaconnection.com/blog/2013/12/12/2014-marketing-predictions/
7 Ideas to Drastically Improve Your Digital Marketinghttp://www.imediaconnection.com/content/35977.asp#singleview
Anvil Media Digital Marketing Resourceshttp://www.anvilmediainc.com/about/digital-marketing-resources/
Related ArticlesResources
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Next Steps
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Questions?@KentjLewisPresident & Founder@AnvilMedia
kent@anvilmediacom
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