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Navigating Location-Based Mobile Marketing

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Page 1: Navigating Location-Based Mobile Marketing

#TUNEwebinar

Page 2: Navigating Location-Based Mobile Marketing

presented by

TUNE is on a mission to make mobile marketing better for everyone. The TUNE Marketing Console solves the need

for marketers to measure their marketing campaigns, gather intelligence, and engage their audiences through one,

integrated solution. As the most adopted measurement and attribution console for the top 100 grossing apps across

iOS and Android, TUNE is trusted by teams like Expedia, Sephora, Starbucks, and Amazon. Companies like these

need accuracy and transparency with their marketing partners, which is why TUNE also uniquely provides

measurement technologies that their ad partners, agencies, and publishers depend on.

See more at tune.com/blog.

Page 3: Navigating Location-Based Mobile Marketing

Marketers see an average

69% increase in installs

6 months after using TUNE.

Page 5: Navigating Location-Based Mobile Marketing

What Is Location-Based Marketing?

Page 6: Navigating Location-Based Mobile Marketing

Location-based marketing: Adding context of place to your digital marketing

What Is Location-Based Marketing?

tune.com/blog

Page 7: Navigating Location-Based Mobile Marketing

Learn everything you need to know about location-based marketing in our free webinar, full of tips from the pros.

Uplevel Your Understanding

LISTEN TO THE FREE WEBINAR:

bit.ly/location-mobile-marketing

tune.com/blog

Page 8: Navigating Location-Based Mobile Marketing

Why Location-Based Marketing?

Page 9: Navigating Location-Based Mobile Marketing

● Better understanding of your customers for better segmentation

● Closing the digital-to-physical marketing attribution loop

● Right place, right time, right message: better engagement

Why Location-Based Marketing?

tune.com/blog

Page 10: Navigating Location-Based Mobile Marketing

See all the ways location-based marketing could benefit your mobile strategy.

Unleash a Powerful Mobile Strategy

LISTEN TO THE FREE WEBINAR:

bit.ly/location-mobile-marketing

tune.com/blog

Page 11: Navigating Location-Based Mobile Marketing

Top Trends and Technologies

Page 12: Navigating Location-Based Mobile Marketing

Top Trends and Technologies

#TUNEwebinar

● Proximity marketing

● QR

● Omnichannel

● Bluetooth 4.0

● BLE

● GPS

● Multi-channel

● Geo-fences

● Geo-boxes

● iBeacons

● Beacons

● Eddy stones

● NFC

● IOT

tune.com/blog

Page 13: Navigating Location-Based Mobile Marketing

Get the lowdown on the top trends and technologies in location-based mobile marketing.

Get In-The-Know

LISTEN TO THE FREE WEBINAR:

bit.ly/location-mobile-marketing

tune.com/blog

Page 14: Navigating Location-Based Mobile Marketing

Customize Location Campaigns for Your Industry

Page 15: Navigating Location-Based Mobile Marketing

Customize Location Campaigns for Your Industry

Ways to use location-based marketing in retail:

● Restaurants

● Shopping malls

● Real estate

● Loyalty rewards

● Coupons

● Purchase recommendations

● Department segmentation

Source: https://smartwhere.com/solutions/ #TUNEwebinar

Page 16: Navigating Location-Based Mobile Marketing

Check out ways to use location-based marketing whether you’re in healthcare, travel, government, entertainment, or another industry.

Make It Personal

LISTEN TO THE FREE WEBINAR:

bit.ly/location-mobile-marketing

tune.com/blog

Page 17: Navigating Location-Based Mobile Marketing

Best Practices for Location-Based Mobile Marketing

Page 18: Navigating Location-Based Mobile Marketing

Best Practices for Location-Based Mobile Marketing

● Provide value

● Do no evil

● Positive choices

● Right time and place

● Don’t over message

Source: https://smartwhere.com/solutions/

● Clean up

● Dwell over enters

● Don’t be creepy

● Pick the right tech

Page 19: Navigating Location-Based Mobile Marketing

Get best practices for every stage of your location-based marketing campaigns, from planning to launching to evaluating.

Unlock More Tips

LISTEN TO THE FREE WEBINAR:

bit.ly/location-mobile-marketing

tune.com/blog

Page 20: Navigating Location-Based Mobile Marketing

How to Generate Revenue with Location-Based Marketing

Page 21: Navigating Location-Based Mobile Marketing

How to Generate Revenue with Location-Based Marketing

● Special deals, sales, and discounts

● Personalization

● Gamification

● Exclusive location experiences

● Subscription

● Payments

#TUNEwebinartune.com/blog

Page 22: Navigating Location-Based Mobile Marketing

Get more of our best tips for using location-based marketing to grow your business.

Build a Revenue Engine

LISTEN TO THE FREE WEBINAR:

bit.ly/location-mobile-marketing

tune.com/blog

Page 23: Navigating Location-Based Mobile Marketing

Need an Ally in Reaching Your Mobile Marketing Goals?

Consult with one of our marketing experts: tune.com/get-started

tune.com/blog