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• Nestlé S.A is a multinational packaged foods company founded and headquartered in Vevey, Switzerland
• Set up in 1866 by Henri Nestlé• The Indian subsidiary of the global FMCG major S.A.
• NESTLE house–Gurgaon, Haryana• Introduced the Maggi brand in 1982.
C a n d y a n d C h oc o l a t e :B a b y R u t hB u t t e r f i n g e rC a r l o s V ( ” t h e a u t h e n t i c M e x i c a n c h o c o l a t e b a r ” )C h u n k yN e s t l e C r u n c hN i p sR a i s i n e t sR u n t sS w e e t t a r t sK i t - k a tB a r o n e
Fro z e n Fo o d s :L e a n C u i s i n e ( f r o z e n m e a l s )H o t Po c k e t s ( s a n d w i c h e s )
Ba k i n g :L a L e c h e r a ( s w e e t e n e d c o n d e n s e d m i l k )L i b b y ’ s P u m p k i nN e s t l e To l l h o u s e M o r s e l s a n d b a k i n g i n g r e d i e n t s
Ice Cream:Dreyer’s (ice creams, frozen yogurts, frozen fruit bars)Nestle Push-UpsThe Skinny Cow (ice cream treats)
Pet food:AlpoFrosty Paws (dog ice cream treats)GourmetOne
Beverages:Coffee-MateJamba (bottled smoothies and juices)Milo Powdered Beverage and Ready-to-DrinkNescaféNesquikNesteaNestle Juicy Juice 100% fruit juicesNestle Milk Chocolate
Specialty items: Maggi SeasoningsMaggi Taste of Asia
Infant Formula:Nestle Good StartBaby Foods:CerelacNestum
Bottled Water:ArrowheadPerrierPure LifeVittel
introduction
• Worldwide leader in flavor and meal enhancement.
• 100-year-old Nestlé brand.• came into existence in 1872.
timeline
The original company came into existence in
Switzerland, when Julius
Maggi took over his father's mill.
1872 Maggi merged
with Nestlé NESTLE
introduced Maggi brand in INDIA.
1947 1982
Positioned their product with the well known slogan
• “2minute noodles” • “taste bhi health bhi”• “Easy to cook, good to eat”
Positioned their product as to get fast relief from hunger.
Taglines like 'Mummy, bhookh lagi hai’'Bas 2-Minute,''Fast to Cook Good to Eat’