Welcome to our presentation

GROUP NAME

Group Members

MD. Fahim Khan -1322043 Rokeya Akter Rima -1321326 Sanjida Islam -1220516 Jawad Zaman Asif -1321767

Introduction

Grameenphone Ltd. is largest telecommunications service provider in Bangladesh

received its operating license in November, 1996 and started its operations from March 26, 1997, the

Independence Day of Bangladesh. After almost 19 years of operation, Grameenphone

has over 5 core 15 lac 49 thousand subscribers as of January 2015.Grameenphone is now the leading

telecommunications service provider in Bangladesh.

 Grameenphone service/products offered

Prepaid Service Postpaid Service Billing system Mobile banking International Roaming Payment and recharge Grameenphone tangible devices

The key service dimensionsThe five servqual dimensions according to GP are-

Reliability Responsiveness Empathy Assurance Tangibles

Survey Result about servqual dimensions

38%

35%

2%

19%6%

Reliability

Strongly agreeAgreeNeither agree/disagreeDisgareeStrongly disagree

6%

27%

58%

10%

Responsiveness

Strongly agreeAgreeNeither agree/disagreeDisagreeStrongly disagree

10%

21%

17%

44%

8%

Empathy

Strongly agreeAgreeNeither agree/disagreeDisagreeStrongly disagree

31%

63%

4% 2%

Assurance

Strongly agreeAgreeNeither agree/disagreeDisagreeStrongly disagree

36%

49%

7% 9%

Tangibles

Strongly agreeAgreeNeither agree/disagreeDisagreeStrongly disagree

Recommendation

Responsiveness Empathy

 Industry analysis

Competitive advantage

Banglalink

Citycell

Robi

Airtel

New Service Innovation for Grameenphone

YouTube Zero! A Free Way to Watch Video With Grameenphone

Target customers

Business strategy development or review

General(Youth)

Corporate

Mission

Vision

Value

Brand promise

New service strategy development

Idea Generation

Customer Employee Competition

Existing service New service

Existing customer High saleHigh market share

Service development

New customer Market development Diversification

Service concept development

Business analysis

Feature Target Market

Distinguish Factors Positioning

Customer need

satisfaction

Cost

Profit

Equipment

 Service development and testing

Market testing

Commercialization

Internally with

Employee

University campus (IUB)

Smart phone users

Conclusion

GP service quality

Existing line

service

Enjoy the

service

Develop the

service in future

Thank you

ANY QUESTIONS