2. , 2004 3. TV remains alive and well, not least because the
content that makes so many people love it is being enhanced by
digital innovation in a myriad of ways. = >65% 81% 3,3 1 4. 2 :
15% 5. () JWT second screen study, May 2012 6. 30/20/10/5- ? 7. 8.
20 18-34 10% 60 >10 10 9. SOCIAL SMART: . : 4 : 60% : +9% : +26%
SOCIAL VIEWING MEC STUDY 10. MEC UK , Social Media viewing/social
buzz 11. 54,7 >1,5 2015 . : ? ComSCore, 2013 Json & Partners
Consulting 12. 36,7 36,2 3 (60% ) : INFINITE SCROLLING Social
bakers, 2013 Facebokk 13. 48 % 25 % ! Social bakers, 2013 Facebokk
14. , Guy Laurence, CEO ofVodafoneUK 15. BIG DATA 16. = 17. Kantar
Retail research & analysis, Morgan Stanley OMNI 70% >45% .
7% ( +20%) 18. SHOPABLE 19. 46,7 130 % GRPS () E-marketer, 2013 -
20. ! [email protected]
