Next Gen User Experiences for MultiScreen Services

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OTT TV World Summit 2016 - @christopherufin

Christophe Rufin#Marketing #Innovation #Technology #OrangeTwitter: @christopherufin

OTTtv World Summit

#OTT

NEXT-GEN USER EXPERIENCES FOR MULTISCREEN SERVICES

8 - 10 November 201699 City Road Conference Centre,

London

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Gaming MoviesTelevisionVirtual Reality Music

Orange TV is not just TV

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Watching TV in 2016

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The digital revolutionAverage weekly hours actively watching content, 35+Streamed on-demand UGC Video 1,4

TV-series on a fixed TV schedule 4,3Movies on a fixed TV schedule 4,0

Streamed TV series 1,5

Streamed movies 1,4Downloaded Movies, TV series & other TV

contents1,6

E-sport (live & on-demand) 0,5

Live news 2,1

Live sports 1,8

Source: Ericsson ConsumerLab TV & Media 2016 Report, population aged 16-35 with broadband at home who watch any

type of TV/Video at least weekly in Autralia, Brazil, Canada, China, Colombia, Dominican Republic, Germany, Greece, India,

Italy, Mexico, Netherlands, Poland, Portugal, Russia, South Africa, South Korea, Spain, Sweden, Taiwan, UK & US

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The digital revolutionAverage weekly hours actively watching content, millenials (35-)

Streamed on-demand UGC Video 1,4TV-series on a fixed TV schedule 4,3

Movies on a fixed TV schedule 4,0Streamed TV series 1,5


contents1,6


Live news 2,1

Live sports 1,8

Source: Ericsson ConsumerLab TV & Media 2016 Report, population aged 16-35 with broadband at home who watch any

type of TV/Video at least weekly in Autralia, Brazil, Canada, China, Colombia, Dominican Republic, Germany, Greece, India,

Italy, Mexico, Netherlands, Poland, Portugal, Russia, South Africa, South Korea, Spain, Sweden, Taiwan, UK & US

More than previous generationLess than previous generation

Streamed on-demand UGC Video 3,7TV-series on a fixed TV schedule 3,3

Movies on a fixed TV schedule 3,0Streamed TV series 3,0


contents2,7


Live news 1,6

Live sports 1,7

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Social media complements TV

71%

Source: CTA report Dec. 2015

of millennials engage with social media while watching video content

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The state of traditional TV in the US

Source: The Economist, Oct. 29, 2016

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Mobile is the first screen

WRONG !

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The TV-set is still the preferred screen

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However… TV needs to be fixed

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Example: Orange TV’s #TVClipping

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#TopChef A tester la recette de la charlotte aux fraises ! #miam

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BEST TV INNOVATIONBest Innovation for

Growth in MediaAlliancy Le Prix

2016

Best Telco InnovationTrophées de la Vidéo

Online 2016

Best Social TVOpen InnovationTrophées IE-Club

2016

Finalist – Best Innovation Festival de Télévision de Monte-

Carlo

Best Multiscreen appIBC CSI Awards 2016

Best Social TV appIBC CSI Awards 2016

Social TV Innovation of the Year – Content Innovation Awards

MIPCOM 2016

Orange TV Clipping, highly anticipated in 2016

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Value creation: a multiple-win for the ecosystem

Viewer

An amazing experience

Contentowners,TV Channels Viewership &

engagement New audience Data

Social media Be on TV Boost usage

Telcooperator

Differentiation

Loyalty

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Embrace change

Source: freely adapted from a cartoon found from Brian Solis’s blog http://www.briansolis.com/2016/07/5-questions-digital-transformation/

“Let’s all close our eyes together. If we wait long enough, when we open them again, the Internet will be gone”

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Takeaways – the Next-Gen User Experience

1.Digital revolution is happening through the millennials

2.Next-Gen User Experience should bring the best of both worlds from Digital & Broadcast

3.It requires to be creative in partnerships with all stakeholders

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ThanksTo download this presentation:

http://slideshare.net/christopherufin

Follow me on Twitter!@christopherufin

NEXT-GEN USER EXPERIENCES FOR MULTISCREEN SERVICES#OTT