Nike, INC.2014 Marketing PlanMorgan LakeMarketing Consultant

Mission Statement• OUR MISSION:• To bring inspiration and innovation to every athlete in the world

• If you have a body, you are an athlete• Customers come to love our products, from shoes, clothes, and other apparel

Competition: AdidasWhy is Adidas our main competitor:

Good quality products One of the products they carry is high-top basketball shoes.

With cool designs, and comfortable soles these shoes speak to all people, from kids to adults, and men to women. With adidas speaking to all groups with different styles, and comfort ability Nike, INC needs to step up there game with more styles to appeal to all ages and burn Adidas.

Then, Now, Forever

Then• Michael Jordan

wore these shoes and gave them creditability

Now• Basketball stars

like LeBron James wear Nike and still give Nike awesome creditability

Forever• New Generation of

superstars will wear Nike

With new generations, comes the need for new pricing or consent sales to keep customers buying the product.

New Generation= New Pricing

Lower Prices + New Generation Superstars = New customers More Customers = Skyrocket Revenue

When we sell basketball shoes using new generation of high profile players in the NBA and NCAA combined with lower pricing or consent sales , we will gain new customers/more customers, which in turn will sky rocket next years revenue

All over the world With Nike outlets all over the world and the right advertising

selling basketball shoes to the new generation will be a Jordan Dunk.

Footlocker, Big 5 sports, and other distributors of Nike basketball shoes will also gain exposure with the new generations, which will also gain more revenue for them.

Consumer sales on the internet have skyrocketed through the roof over the past decade. More people are buying over the internet than ever before. With the right advertising and with younger generations being more up to date with technology sells will increase dramatically.

Superstars

With superstars like Michael Jordan, LeBron James, and Kevin Durant, Marketing and promoting basketball shoes have been and will continue to be easy!

Promoting basketball shoes can also be done with the right pricing. When new styles coming out, we could use a sale every three months at a buy one pair of basketball shoes, and receive the second pair half regular price.

Then, Now, Forever