www.marketingu.ninja

Video 3: Acquisition Data

NINJA GOOGLE ANALYTICS

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AUDIENCE DATA ACQUISITION DATA INTERACTION DATA

Where are they from geographically?

How do people find our site?

Where are they coming into the site?

What devices are they using?

Which phrases are they finding us with?

What are they doing once they’re here?

Demographics Which traffic sources are performing best?

Where are they leaving?

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Analytics can teach us about where our visitors are coming from, allowing us to:

1. Measure the effectiveness of each marketing channel in terms of traffic volume

2. Monitor the interests & keywords of these inbound visitors

3. Analyse over-time performance of each channel

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1. Acquisition Channels

2. Phrases (paid and organic)

3. Inbound links driving the most traffic

4. Relative conversion rates

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ACQUISITION CHANNELS

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ACQUISITION CHANNELS

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AUDIENCE DATA ACQUISITION DATA INTERACTION DATA

Where are they from geographically?

How do people find our site?

Where are they coming into the site?

What devices are they using?

Which phrases are they finding us with?

What are they doing once they’re here?

Demographics Which traffic sources are performing best?

Where are they leaving?