VASAN EYE CARESubmitted by-Dr.Nivedita Tripathi

Vasan Eye Care

• Leading chain of Vasan Eye Care hospital is a division of Vasan Healthcare Private Limited making its pan India presence.

• With the comprehensive eye care treatment with state of art technology they are also moving into research as well as education and training fields giving opportunities for career development.

Vasan Eye Care

• More than ten diagnostic stations per facility, Advanced eye care equipments Complete range of optical frames & lenses.

• Exclusive children’s eye care.• 24/7 pharmacy.• Ambulance services.

Competitor’s analysisAGARWAL’S EYE HOSPITAL

Agarwal Eye Hospital is making its pan India presence by wide technology in eye care.State of the art world class One Stop Super Specialty Hospital for complete eye care solutions.

Recognised as one of the major eye centres of the world at the XXVI International Congress of Ophthalmology, Singapore - 1990. Has several creditable achievements such as Micro Phakonit Cataract Surgery, Zyoptix treatment for correction of Myopia, Hypermetropia and astigmatism and Aberropia corrective treatment, Aberropia (a new refractive entity)

• True View is a sophisticated system, which is a perfect blend of eye-measuring and optical dispensing technology. This system employs the iD Freeform Design Technology™ (Integrated Double Surface Design), based on which the lenses are made for the user, according to his/her specifications. An iD Freeform design is based on an entirely different point of departure. All your personal information is ‘translated’ into your glasses, right down to the smallest details.

Agarwal’s Eye Hospital -Strategy

Competitor’s analysisNarayana Eye Foundation

Caters to the eye care needs of the financially under–privileged, offering them quality eye care at no or subsidized cost, while at all

times keeping the dignity of the individual in mind.

Paediatric eye health is one of our areas of thrust. Research expansion is one of current priorities Stem cells,

Molecular techniques (Polymerase chain reaction), Genetics, Ocular Immunology and infectious diseases

Narayana Eye Foundation-Strategy • Narayana Nethralaya is a super specialty eye hospital in

Bangalore,. It is currently one of the largest tertiary eye care centers in the state of Karnataka providing an advanced level of eye care.

• In the current scenario, 75% of the qualified consulting doctors practise in urban, 23% in semi-urban (towns) and only 2% in rural areas, whereas the vast majority of population lives in the rural areas.There is huge gap in treatement

• Narayana Nethralaya implemented Telemedicine to bridge this gap in about few villages currently.

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Competitor’s analysis

Patient centred care

Reaching the people

Giving Value

Efficient service

Financial sustainability

Arvind eye care

Arvind eye care-Strategy

• The Auro Lens company: Manufacturing lenses at low costs,reducung the cost of surgery.

• Charging a amount from who can pay for it hence reducing the burden of the hospital.

• Using local sponsors to leverage and use their influence to bring in more people

Positioning of Vasan Eye Care • Value proposition: - establishing the CARE TEAM, which also doubles

up as their USP,in Vasan trained technicians doing that work while it is a guess, Vasan gets to have more staff on their roles at probably low-cost as they are only trained on specific functions. Vasan Eye care Hospitals were one of the first to introduce micro incision cataract surgery and performed accommodative lenses

• Market Segment :- Vasan seems to target the market segment -

who are affluent enough to spend money, but want to ensure that there are no frills - spend enough for the necessity!! Look at the location of the hospital chains they have picked….their ambience is something which is not of a five-star status, but of a decent well-kept hospital.

Positioning • Position in Value Network :- Vasan probably is

feeding the need for a neighbourhood eye clinic and hospital - replacing the individual eye clinics and the super-speciality huge eye hospitals. In the value chain, they are probably all over – adding value as a one time eye clinic visit, to the high-end of cosmetic eye treatments!

Positioning

• Revenue Generation:-The company aims to raise Rs 800-1,000 crore through the IPO as part of its expansion plans, the expansion plan include increasing the number of eye care centres from the present 75 to 125 over the next 18 months across the country

What makes Vasan Eye Care different

Branding• Vasan Eye Care has launched a television campaign

themed ‘Harbinger’. For Vasan Eye Care, which has done several campaigns targeting South Indian audiences.

• To reinforce its brand positioning, Vasan Eye Care has come up with its first national campaign. From campaigns such as ‘Naanga Irukkom’ (We are there for you) in Tamil and ‘Hum Hain Hamesha Aap Ke Liye’ in Hindi, Vasan Eye Care has kept its message simple. The latest campaign banks on storytelling to get the message across.

Branding

Customer satisfaction• All Vasan Eye Care hospitals are well-equipped with state-of-the-

art surgical and diagnostic equipment, Sterile operation theatres and total productivity systems with emphasis on patient satisfaction.

• Vasan Healthcare Group - the flagship company is working towards building the Vasan brand to be the world's largest day care service provider. In this endeavour to bring quality healthcare to each and every citizen,

• Follow stringent ethical practices.• Provide value for money.• Practice transparency in all services.• Prioritize quality without compromise.

Customer satisfactionHats off to Vasan eye care"

I am R.Poornachandran, a retired Principal aged 73, and had undergone Cataract surgery at Vasan eye care at Lakshmi mills corner, Coimbatore, on 09-12-2011.I am so happy to endorse my comfort I had and stored in my heart.

I feel I've been treated more like a guest in a hotel than a patient in a hospital. Patients get services second to none at Vasan Eye Care. I am coming back in 6 months". Mr. Adel Hussein AliOMAN

Customer satisfaction

“20th June 2012, I visited the hospital as my son's eye was bleeding due to an injury. I was straight away taken to doctors. Medicine, Care, Prescription given before even I could utter a word. Am I really on the same PLANET? you guys rock! GOD BLESS!”.

Deepti Bahwa, M/o Aarush Bahwa (3 yrs old), Patient ID : 3863,AMRITSAR, PUNJAB

Customer satisfactionMy vision was going bad after years

of strain as a mountain guide.

I wasn't able to work. I had to live with loss of wages, depression and pain. There were places in Europe and also in the United States, but the treatment cost at Vasan Eye

Care in India was much cheaper, and the quality of service was

excellent…“ Mr anand Srilanka

"Many thanks to Vasan Eye Care Hospital. I wish

you peace, joy and happiness and also the

best for the coming year. I was very happy after

receiving medicaltreatment from

you.”Mr QuasimUAE