GDS

Disruptive Distribution

no

Airline - Agency Disconnect

AIRLINES- Largely depend on

just THREE Global Distribution Systems

- High cost of distribution and declining margins

- Little control over client/traveler data

AGENCIES- Largely depend on

ONE GDS for inventory and income

- Decreasing revenue from fees and commissions

- Little control over inventory and traveler data

GDS Legacy Data Silos

- Closed / Proprietary data storage and exchange- 70% unstructured data- One-size-fits-all- Penalize booking of non-GDS inventory- Resistant / slow to

adapt new technology

Solution: Step 2

- Non- proprietary Web Service GDS integration

- 100% data control:- Traveler- Trip- Inventory, incl.

+ NDC, Wholesale, Contracts+ ANY non-GDS inventory

Expected NDC Adaptation

GDS share of airline

distribution will drop

to 7%

LIVE

IMMINENT

SHORTLY