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Provider  of  technology  for  se2ng  up,  managing  and  streaming  live  internet  radio.  

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How  we  did  it:  •  Created  3  products  to  address  3  main  customer  groups  (see  above);  •  Placed  main  product  “Pro”  in  the  middle  and  made  it  larger;  •  Pricing  reflected  relaBve  benefits  of  Pro  as  the  best  value  for  money;  •  Addressed  potenBal  customers  in  a  personal  and  inBmate  way.  

How  we  did  it:  •  Created  landing  pages  to  help  customers  select  the  right  product  

plan  for  their  needs  (see  above);  •  The  “nudge”  aimed  to  help  the  make  the  best  decision;  •  The  “nudge”  followed  a  structured  self-­‐guiding  quesBonnaire,  

based  on  market  research.  

How  we  did  it:  •  By  following  the  simple  quesBonnaire  (see  above)    potenBal  customers  

were  guided  to  the  product  plans;  •  We  aimed  to  match  incoming  potenBal  customer  with  the  best  plan,  by  

“speaking  the  language”  of  the  customer.  

How  we  did  it  •  At  the  final  step,  a  suggesBon  was  given  

(see  right);  •  With  clearly  defined  reasons;  •  And  opBons  to  seek  more  informaBon;  •  Or  redo  the  quesBonnaire.  

How  we  did  it  •  Created  event  on  Google  AnalyBcs  (see  above:  #helpmechoose)  to  track  customer  

journey  and  conversions  •  A/B  tested  with  different  content  •  Followed  up  engagement  with  emails  and  surveys  •  Nudge  helped  growth  hack  the  engagement  part  of  the  funnel  (acquisiBon  -­‐>  signup)  

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@zarkadakis  

George  Zarkadakis,  PhD,  CEng  Digital  TransformaBon  Consultant.  

For  more  info  visit:  www.felinequanta.com