Upload
alexandre-grela
View
1.769
Download
0
Tags:
Embed Size (px)
Citation preview
Introduction
Ocado is the #1 online grocery shop but to continue to be it has to face challenges as most of classic retailers are now
coming online and delivering the same kind of services.
The company Key facts
Founded by former Goldman Sachs bankers in 2002 / Entered in the FTSE 250 by 2010.
Based in Hatfield, Hettfordshire (UK).
E-retailer and Delivery company.
Operates over England and Wales.
The company Philosophy, Marketing choices and Competitive
advantage
Ocado's motto: "Delivering quality products that are both healthy and tasty straight to your door but considering our carbon footprint".
Ocado's Marketing Philosophy: "Do not depending on anyone, it is better homemade".
Ocado is the leader in internet based, environmentally friendly online retailer.
The Company Porter's Five Forces
Competitors try to reach E Business
Traditional retailers are starting to develop the service
Multiple suppliers
Threat from Waitrose to bust the agreement
Still limited due to proximity shops
The company CRM methods
Ocado consider its clients as their #1 priority.
They are always maintaining the discussion on the Social Networks (Facebook, Twitter).
They use user friendly delivery methods such as phone Apps on all the platforms.
The delivery is free over £40 and place a feedback card in each one of those.
They are also really involved in environmental protection.
Developed the Delivery pass.
Its communication The Ad Agency and the "Mix"
Ocado posesses its own creative studio and produces its own campaigns, as the founders say: "it's better homemade".
Ocado has already used either TV commercials and Outdoor advertising.
Conclusion
Ocado is turning to be the most carbon efficient grocery shop online, the next step will definitely be to expand
their warehouses network in order to cover the entire UK.