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OBJECTIVE:5 000 STORIES IN THE NATIONAL CHRONICLE BY THE END OF THE YEAR

INSIGHT:„WHY WOULD I SHAREUNINTERESTING STORIES OF MY FAMILY?“

IDEA:… BECAUSE ORDINARY PEOPLE MAKE EXTRAORDINARY HISTORY

STRATEGY:CAPTURE YOUR „FAMILY PORTRAIT“ BEFORE IT´S TOO LATE

„I might have accomplished much more in my career, but I‘m proud that I‘ve never joined The Communist

Party.“

„I wish I could have voted in the referendum

on the European Union, but I was

too young.“

„November 17, 1989 I‘ve taken part

in the student demonstration on

the Wenceslas Square.“

„I‘m wearing a magical bracelet

that tells my parents where

I am.“

TACTICS:FAMILY BATTLE

OBJECTIVE: 5 000 STORIES IN THE NATIONAL CHRONICLE BY THE END OF THE YEAR

INSIGHT: „WHY WOULD I SHARE UNINTERESTING STORIES OF MY FAMILY?“

IDEA: … BECAUSE ORDINARY PEOPLE MAKE EXTRAORDINARY HISTORY

STRATEGY: CAPTURE YOUR „FAMILY PORTRAIT“ BEFORE IT´S TOO LATE

TACTICS: FAMILY BATTLE