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Presentation from the 2013 California Transit Association Conference in Anaheim, CA. This quick overview illustrates how Omnitrans uses online marketing tools and social media to engage its rider community. Includes links to free and low cost marketing tools and examples of how to use Facebook contests to generate interesting content for embeddable slideshows.
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Omnitrans: Connecting Our Community
It’s about people.
Blog RSS feed populates our home page.
Rider Stories
BehindThe
Scenes
CommunityConnections
Veterans’ DayCampaign
Share stories about veteran employees
Interview vets at VA hospital bus stop
FACEBOOK LIKESJan. 2012 – 1,526 LikesJan. 2013 – 2,465 Likes
62% Increase
TWITTERJan. 2012 – 336 FollowersJan. 2013 – 734 Followers
118% Increase
WEBSITEJan. 2012 – 20,562 VisitsJan. 2013 – 75,548 Visits
257% Increase
FACEBOOK ENGAGEMENTJan. 2012 – 560 Engaged Users
Jan. 2013 – 1,829 Engaged Users
226% Increase
KLOUT SCOREJan. 2012 – 19Jan. 2013 – 59
211% Increase
Serving our riders on the go
We made an app for that! Includes:
• NexTrip Information
• Bus Book
• Online Store
• Blog
• Website
• How to Ride Videos
• Photos
• Social Media Sites
• Customer Service Info
• No Service Holidays
Newsletter Tips:• Go mobile friendly• Include link to web version• Offer “Text to Join” option• Add social share buttons• Keep stories short & link to your
site for full version. (Good SEO!)
Growing our professional network
Typical LinkedIn company page:
Leveraging LinkedIn page features:
Featurea promo!
Highlight services
Feature a video
Grow connections Drive traffic
Developing online partnerships via Facebook
• NextBus• Chaffey College• Burger Mania• Loma Linda VA Hospital
• Ronald McDonald House• Regis Movie Theatre• LifeStream Blood Bank• Valley Transportation Services
Does your story support the message of other organizations?
Share it on their Facebook page!
Contests: good fun & great content
WeWe use contests to:
• Reward our Facebook fans• Grow our audience• Identify potential rider interviews• Generate fun content for our web & social• Get rider feedback on new services or promos
Vote for your favorite promo item!
Non-Slip Cell Phone Rubber Gripper Label
Cell Phone Zipper Pouch With Clip
Contest responses used to generate an embeddable Dump The Pump slideshow:
“I dumped the pump because I have a little boy with leukemia.
I have to save as much money as I can for what he needs to get better.”
- Amanda P.
Visit us online at www.omnitrans.org
“It’s less stress than driving.
As a veteran with some mental issues from time in service, I have to find a way to reconnect with people.
Being close to others in a bus helps with that.”
- Timothy F.
Visit us online at www.omnitrans.org
“I dumped the pump so I could read the New York Times bestsellers instead of bumper stickers!”
- Don J.
Visit us online at www.omnitrans.org
Visit us online at www.omnitrans.org
According to a recent report by the American Public Transportation, a
two-person household can save more than $9,700
a year on average by downsizing to one car.
Visit us online at www.omnitrans.org
Commute smarter.
Dump the pump for public transit
Examples of content developedfrom contest responses
Where Would You Go On a 100 Million Mile Trip?
(Issuu flippable PDF booklet)
http://issuu.com/omnitrans/docs/million_mile_responses
Look Who Dumped The Pump!
(Slideshare slideshow)
http://www.slideshare.net/omnitranstransit/dumping-the-pump-for-public-transit
Links we love:CANVA – quality graphic design tool in Beta stage. Templates, free and $1 clip art FREEwww.canva.com
CONDUIT – develop your own cell phone app. Paid version about $39 a month.www.mobile.conduit.com
GOOGLE DOCS – create embeddable interactive customer surveys - FREEwww.docs.google.com
ISSUU – turn PDFs into online flippable versions - FREEwww.issuu.com
OFFERPOP – contest app; priced according to number of Facebook fans www.offerpop.com
SLIDESHARE – create embeddable slideshows – FREEwww.slideshare.com
Email: [email protected]