REGISTER THE WEEKOF LIVE WEBINAR

AVERAGEVIEWER TIME

TAKE YOUR WEBINARS TO THE NEXT LEVEL

WEBINARBENCHMARKS REPORT

58%

56MIN

MORE THAN A WEEKBEFORE LIVE WEBINAR

42%

*marketing events onlyREGISTRANT TO ATTENDEE CONVERSION

WHEN DO THEY REGISTER?

LIVE WEBINAR VIEWING TIMEAveraging in length between 45-60 minutes

USE OF INTERACTIVITYPercentage of webinars using tools

ENGAGEMENT METRICSResponse to engagement tools

BEST DAY FOR PROMO EMAILSDays with most registrants

AVERAGE NUMBER ATTENDINGBreakout by number of attendees

16%

Over 21 Days

26%

7 to 14 Days

42.9%

30%

1 to 7 Days

28%

The Day Of

AVERAGE VIEWING TIME TRENDAveraging in length between 45-60 minutes

ON-DEMAND VIEWING HABITSAveraging in length between 45-60 minutes

21.7%

Registered forLive Event

18.5%

Not Registered for Live Event

13%

Viewed BothOn Demandand Live

38MIN 53MIN 56MIN

2010 2012 2013

CHAT4%

SOCIAL38%

COLLABORATION

4%

SURVEYS10%

POLLING22%

Q&A85%

AUDIENCE ASKINGQUESTIONS5%

AUDIENCE RESPONDINGTO POLLS21%

AUDIENCE DOWNLOADINGFROM RESOURCES LIST12%

17MON

23TUE

22WED

24THU

11FRI

2S/S

% % % % % %

BEST DAY FOR ATTENDANCEDays with highest registered attendance

10MON

27TUE

27WED

27THU

7FRI

1S/S

% % % % % %

LIVE ATTENDEES:200+

56% 36%LIVE ATTENDEES:

300+

20%LIVE ATTENDEES:

500+

1%LIVE ATTENDEES:

1000+

2014 EDITION