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Real-time Single Customer View Create a single customer view of your prospects and customers with data from your website, mobile apps, social and phone calls. Use the out of the box dashboards to generate advanced and actionable insights based on your customer data.
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OPTIMAHUB SINGLEVIEW
Agenda
■ Datalicious Overview
■ Client Driven Solutions
■ SingleView
■ Next Steps
■ Thank You01
At a glance
Full service digital marketing & analytics agency■ Founded 2007 in Sydney, Australia
■ Now active in AUS, NZ, PH, US, UK
02
Part of the Veda Family■ 430+ employees
■ $1.7bn+ market cap
■ 80+ clients served
■ 300+ successful projects delivered
Innovation factor
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Australia is a long way away● We have a fresh perspective● Geographic separation allows us to focus on products & services
Australia is also an innovation zone● Sydney & Melbourne highest rate of data-driven startups in the world
(Startup Ecosystem Report 2012)
Our Clients
04
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Great customer feedback
“Datalicious worked hard to understand
our business, engage stakeholders and
recommend a Single Customer View and
CRM solution.”
Head of Digital Media, Network Ten
“Datalicious quickly earned our respect
and confidence, understand our business
needs.”
Executive Manager, Suncorp Group
““The Datalicious guys are great to work
alongside […] knowledge and passion for
web analytics and best of breed web
optimization was second to none”
Senior Business Analyst, Vodafone
“Datalicious are helping us move from a
last click campaign measurement model
to a more accurate attribution approach.”
Senior Digital Marketer, Telstra
06
Over 50 years of experience
Christian BartensFounder & Director
Elly GillisGeneral Manager
Juan DelardHead of Data
Mat HauckVP, Global Partnerships
Michael SavioHead of Insights
Antony WilcoxAccount Director
07
Our team
About Datalicious
08
What problems are we solving?■ Auditing and recommendations to drive data performance
■ Actionable insights to boost marketing ROI
■ Promote brand loyalty via predictive analytics
■ Increase conversions with page optimisation & tag management
■ Drive engagement via CRM & marketing automation services
■ Influence reach & awareness through media attribution, media mix modelling &
customer segmentation
09
Using data to fatten the funnel
10
OptimaHub SingleView
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Challenge: Customer Data
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■ Customer events are stored in separately and accessed via different programs
■ Existing offline data being stored and unused
■ On average, organizations use 36 different data collection and vendors for marketing efforts (Forbes)
How do you store and access customer data easily?
Challenge: Know Your Customer
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■ 65% of business comes from existing customers
(Chartered Institute of Marketing)
■ Cost of acquisition 6-7x more than retention
■ 86% of customers will pay more for a better experience (Forbes)
How do you maximise value of existing customers and reduce churn?
Solution: SingleView
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Match IDs and events across channels and platforms
Maximise existing customer value and reduce churn
POWER CUSTOMER INSIGHTS WITH SINGLEVIEW
Enable predictive modelling for next best product suggestion
15OptimaHub SingleView
Correlate key user IDs across channels and devices to create a powerful single customer
view of your prospects and customers
16
17WebAnalytics
Wide range of pre-built reports and dashboards
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Dashboards and data visualisations covering a majority of insights
requirements
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Access to raw data at any time in standardised format across
all data sources including enhancements such as geo-
location and browser fingerprint ID
20AppAnalytics
21SocialAnalytics
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Access to raw data at any time in standardised format across
all data sources including enhancements such as social
media influencer score
23CallAnalytics
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Optimise paths to purchase across channels and devices including influencing factors such as
speed, errors and view-ability
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26ErrorAnalytics
27SpeedAnalytics
Leverage customer data across channels to predict (and execute) the next best action to
increase up/cross sell and reduce churn
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Action Insights
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PUSH INSIGHTS TO CAMPAIGN TOOLS■ CRM / DMP / eDM
USE DATAEXCHANGE TO ACTION DATA■ Lookup, exchange and persist data between platforms & domains
that cannot usually exchange cookie data
BUILD A CUSTOMER EXPERIENCE IN REAL-TIME■ Expose predictions to SuperTag for real-time suggestions, eg.
PURLs
Action with DataExchange
Case Study
Reckitt Benckiser CRM strategy and system integration designed to use existing customer data across web, social and retail to deliver enhanced multi-channel insights and boost the effectiveness of marketing programs.
Single Customer View
32
"Our ROMI increased and we saw an uplight in open rates due to pushing real-time single customer view insights into our CRM."
Andrew Wong, Digital Strategy Manager,
Reckitt Benckiser
Next Steps
Power customer insights with SingleView■ Match IDs and events across channels and platforms
■ Enable predictive modelling for next best product suggestion
■ Maximise existing customer value and reduce churn
33
Sign up for a demo at www.optimahub.com
SMART DATA DRIVEN MARKETING