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#C2C16
Optimize the Content Experience For Better Results
eBook: Data Driven Content Marketing
CONTENT IS KING
PUBLISH.
ALL OF THE TIME.PUBLISH.
WE NEED BETTER CONTENT,
NOT MORE CONTENT
#C2C16
“Great content is useful, inspired and pathologically empathetic to the needs of the people you’re trying to reach .”Ann Handley, CCO at Marketing Profs and author of Everybody Writes
WE NEED BETTER CONTENT, NOT MORE CONTENT
HOW DO WE LEVERAGE CONTENT
TO GET RESULTS?
(dirty little secret)
(dirty little secret)
GREAT CONTENT
(dirty little secret)
GREAT CONTENTIsn’t Enough.
A REMARKABLE CONTENT
EXPERIENCE
#C2C16
The Content Marketing Cycle
CREATION DISTRIBUTION INSIGHTS
#C2C16
CREATION DISTRIBUTION INSIGHTS
FLAWED
The Content Marketing Cycle
#C2C16
The 4 Pillars of Content Marketing
CREATION DISTRIBUTION INSIGHTSEXPERIENCE
#C2C16
CREATION DISTRIBUTION INSIGHTSEXPERIENCE
The 4 Pillars of Content Marketing
#C2C16
#C2C16
Lead Generation
#C2C16
Lead Generation(quality, not quantity)
#C2C16
Whiteboard Ideas Create Content Publish (yay!) Tell everybody! Results: Meh.
Life Today
#C2C16
What do you think of when I say Resource Center?
#C2C16
Graveyard
@Uberflip
Ask people what they want Create Content Publish Content Optimize the
Experience *Tell EveryoneLife at
Uberflip
#uberwebinar @uberflip @ON24
More bangfor your buck.
#C2C16
#C2C16
Creating a Tailored Experience
Tailored Experience
Optimized for Goals Relevant Content Mix
#C2C16
Targeted Email
#C2C16
Targeted Email
SocialShares
#C2C16
Targeted Email
SocialShares
Leverage Advocates
#C2C16
Targeted Email
SocialShares
Leverage Advocates
Syndicate Content
#C2C16
Targeted Email
SocialShares
Leverage Advocates
Syndicate Content
Uber targeted!
#C2C16
Results47% Conversion Rate1500 Net New Leads
$480K in Pipeline
#C2C16
THANK YOU