Optimizing Metadata Part 1 (Final)

Optimizing

Metadata

Part 1“You miss 100% of the opportunities you do not take.”

Presented by: Kait Neese

www.KaitNeese.com www.BSBRD.com

Webinar Details:Date: 02/25/2015Start Time: 2:00 pm (EST)End Time: 3:30 pm (EST)*Live optional Q&A to be held after show.

Optimizing Book Metadata Part 1 Presented By: Kait Neese www.KaitNeese.com

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MEET THE SPEAKER:

Moderator & Guest Speaker:

Optimizing Book Metadata Part 1 Presented By: Kait Neese www.KaitNeese.com 2

Kait Neese - Course Teacher

Email: [email protected]

Website: www.kaitneese.com, www.BSBRD.com

LinkedIn: www.linkedin.com/pub/kait-neese/20/4bb/35/

Facebook: https://www.facebook.com/kait.neese

Twitter: https://twitter.com/@KaitNeese

Pinterest: http://www.pinterest.com/KaitNeese/

Goodreads Group: https://www.goodreads.com/group/show/33825-how-to-promote-your-book-on-amazon

http://www.kaitneese.com/

http://www.linkedin.com/pub/kait-neese/20/4bb/35/

https://www.facebook.com/kait.neese

https://twitter.com/@KaitNeese

http://www.pinterest.com/KaitNeese/

https://www.goodreads.com/group/show/33825-how-to-promote-your-book-on-amazon

Agenda We Will Cover:

To understand key industry terminology associated with book metadata.

To understand how metadata is used by the various sectors in book publishing, i.e.

e-commerce, social, distributors, publishers, Amazon and more.

To understand the importance of quality metadata and how this helps decision

makers when considering content for translations.

To identify a preliminary understanding of the what metadata is, how it is used

and the options available to you for enhancing your current metadata to attract more buyers.

Live Q&A


Author Case Study: Anthony Wedgeworth

Metadata Elements Covered:

- Social

- Search

- B2C

Goal of Online Discoverability = Consistent

Metadata.


GOOGLE

Key Items:

• Amazon links powerful.

• Images from Social help you show up in Google.

• Scale of internet and how quick it moves.

• You always want to be googlingyour name. Goal = take up all first page search results.

Optimizing Book Metadata Part 1 Presented By: Kait Neese www.KaitNeese.com

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Case Study: Twitter is Key for Authors +

Search

Why?

Banner graphics to showcase your book(s) + metadata optimization of file name to increase search results.

Images are currently one of the highest ranked elements of SEO, both in Search and on Social Platforms.

Google just announced it will show Tweets in Search Results.

Twitter is Key for Authors + Search


Case Study: Importance of Consistency


Case Study: Importance of Activity


Note: Search result summary displays your

most recent activity for YouTube in result

blurb. You do not have to update

everyday but best to keep activity within 1

month, i.e. post or click once a month on

your social profiles.

Author Case Study: Why Shown?

Readers

Journalists

Publicists

General Public

*I.e. this is where the above searches or

“first vets you”.


Because this is where

discoverability happens

online for you book for

the following groups of

online users:

Author Case Study: Key Takeaways

Consistency

Claim All

Be Active


Key Terminology To Cover:

Duplicate

Metadata Fields

Brief Synopsis Vs. Extended Synopsis

List Price versus Discounted/Minimum Price

Word Count versus Page Count

Publish Date versus Publish Year


See it in Action: Smashwords


See it in Action: Amazon Kindle


See it in Action: KOBO


See it in Action: Barnes & Nobles


See it in Action: Goodreads


See it in Action: iTunes/AudioBooks


See it in Action: Pubmatch


See it in Action: Pubmatch


See it in Action: IPRLicense








Optimizing Book Metadata Part 1

LIVE Q&A up next

Optimizing Book Metadata Part 2 Next Webinar

THANKS FOR ATTENDING!!!


Marketing

Optimizing Metadata Part 1 (Final)