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OPTIMIZING YOUR WORDPRESS BLOG
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SECTION 1: SH*T HAPPENS. LET'S FIX IT.
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COMMON BLOGGING MISTAKES
MYTH
WordPress is complicated and dif f icult to
understand.
TRUTH
Using WordPress as easy or as hard you make
it .Tweet! @studio404design
COMMON BLOGGING MISTAKES
DESIGN
Using poorly designed or outdated themes
• Hasn’t been updated
• Not responsive
• Not ut i l iz ing proper amount of white space
• Not ut i l iz ing enough color contrast between type and background
• Using a typeface that is decorative or hard to read for headings or body
text
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COMMON BLOGGING MISTAKES
DESIGN - FORMATTING
• Improper font styl ing in visual editor
• Changing colors
• Not using headers (H2, H3)
• Using the wrong image types (PNG vs JPEG)
• TinyPNG (TinyJPG)Tweet! @studio404design
COMMON BLOGGING MISTAKES
SEO
• Blocking search engines
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COMMON BLOGGING MISTAKES
SEO
• Not understanding
permalink
structure
• /%year%/
%category%/
%postname%
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COMMON BLOGGING MISTAKES
SEO
• Using too many SEO plugins
• Not using any SEO plugins
• Yoast, Al l- In-One
• Not using ALT tags in your images
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COMMON BLOGGING MISTAKES
PLUGINS
• Using too many plugins
• Using outdated plugins
• Using poorly developed plugins
• Premium does not mean it ’s good
• Not checking plugin and theme compatibi l i ty
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COMMON BLOGGING MISTAKES
SECURITY
• Using ‘admin’ as your username.
• Not performing WordPress core, theme, or plugin
updates.
• Not using a security plugin
• Recommended: WordFence or Sucuri
• Not delet ing unused plugins or themes
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COMMON BLOGGING MISTAKES
ACCESSIBILITY
• Not using descript ive text for hyperl inks:
i .e . - c l ick here
• Making sure your ALT tag has an
equivalent descript ion
• Embedding non-accessible documents
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SECTION 2: EASY WORDPRESS OPTIMIZATION TIPS
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OPTIMIZING WORDPRESS
EDITING
• Recover old post
versions.
• Saves every 2
minutes.
Saves up to
25 revisions.
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OPTIMIZING WORDPRESS
EDITING
• Using quick edit , you can edit :
• Tit le
• Slug
• Date
• Categories
• Tags
• Status
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OPTIMIZING WORDPRESSFORMATTING
• Formatting Shortcuts: Just type any of the fol low characters fol lowed by the words you need, then after
you hit Enter, i t wi l l be converted by WordPress automagical ly!
• Headings
• ## Heading 2
• ### Heading 3
• #### Heading 4 (and so on. . .)
• Quote
• > Blockquote
• Lists
• * Bul leted l ist
• – Bul leted l ist1
• . Numbered l ist
• 1) Numbered l ist
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CONTENT ORGANIZATION
WAYS TO SCHEDULE YOUR CONTENT
Free
Paper Planner
Google Calendar
Buffer (Premium Upgrade)
HootSuite (Premium Upgrade)
EditFlow Plugin
MailChimp
Premium
Co-Schedule
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OPTIMIZING WORDPRESS
SCHEDULING
Will change your l i fe . (Seriously)
Increases productivity. (By 1 ,000%. Scienti f ical ly
proven*)
Al lows opportunity for col laboration and growth.
Chal lenges better content creation.
*I ’m not a scient ist . Not a real fact .
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OPTIMIZING WORDPRESS
SCHEDULING
• Schedule posts in
advance
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OPTIMIZING WORDPRESS
USING EDITFLOW
Calendar
Custom Statuses
Editorial Contents
Editorial Metadata
Notif icat ions
Story Budget
User Groups
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OPTIMIZING WORDPRESS
USING COSCHEDULE
Has the functional ity of EditFlow but offers more
features
Includes several ways to schedule social media
campaigns
Offers analyt ical data
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CONTENT ORGANIZATION
USING COSCHEDULE
Creating a new blog
post in CoSchedule is
easy and offers a
variety of options
including drag-and-
drop importing of f i les
and including Google
Docs.
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S U P YO.Angelica Yarde
Partner and Director of Projects at Sevenality
Editor & Designer at Studio 404 Paper
Co-Host of Heart + Hustle Podcast
Twitter: @studio404design
E-mail: [email protected]
Tweet! @studio404design