Oregon Mortgage Association Social Media Presentation Feb 2017

503.581.45541436 Commercial St. NE, Salem, OR 97301

www.thirdrivermarketing.com

Social Success: 9 Strategies for using social media and reputation marketing to find more customers and generate bigger profits

Tim FahndrichPresidentThird River Marketing Salem, Oregon

http://www.thirdrivermarketing.com/



1 4 Massive Trends Affecting Your Business

2 Common Mistakes You Want To Avoid

3 9 Strategies for Success

Agenda

4 Your Burning Questions




What is the top thing that you want to get answered

before leaving today?

Your Burning Questions




4 Massive Trends Affecting Your Business

4

Act One




In the Last 10 Years, There Have Been Dramatic Changes in the Marketplace Affecting Consumer Behavior

1 Find Your Business

2 Research Products & Services

3 Make Buying Decisions

This has changed how consumers …




1 Search

When you look at educated and affluent individuals, search engine use climbs to as high as 98 percent.

4 Main Drivers Of Change




2 Reputation& ReviewsGame Changer: Your Business Is Naked OnlineWhen It Comes To Your Reputation. There Is

Nowhere To Hide!

73% of consumers look up an average of 10 reviews before making a purchasing decision~ BrightLocal

92% of consumers trust online reviews as much as personal recommendations~ Nielsen Study







3 Social Media

People aren’t just ON social networks. They’re GLUED to them. The average U.S. Facebook user spends a whopping 7 hours and 46 minutes on the site each month.




4 Mobile

HOWEVER …6 in 10 mobile users will leave a website if it's not optimized for

small screens. 60% will NOT waste their time if it's not easy!

According to research from

Mobile Marketer, 70 percent of all mobile searches result in action

within one hour!




Mobile-responsive designs




COMMON REPUTATION & SOCIAL MEDIA MISTAKES AND

MISCONCEPTIONS

12

Act Two




Do you make these mistakes?

13

+ Thinking social media and reviews don’t

influence your customers or market

+ Not participating / incomplete profiles

+ inconsistent or inappropriate activity




Dangerous misconceptions

14

+ Waste of time / unimportant

+ only for young people

+ ROI cannot be measured

+ you have to be on every network

+ It is free marketing and gets immediate results




It’s not just young people

15




Consistency is the key

16

+ Create consistent social profiles

across largest networks (twitter,

FB, G+, LI, Pinterest)

+ Create consistent listings on

directory and review sites

+ Post updates on a consistent

basis….or else risk being ignored




9 STRATEGIES FOR SUCCESS WITH

REPUTATION & SOCIAL MEDIA

17

Act Three




Strategy #1: Be where your customers are

18




Strategy #2: Create complete profiles

19




Strategy #3: Manage Local Listings

20

Manage Local Visibility Listings




Strategy #4: Proactively Build, Promote, & Manage Your Online Reputation

21




Strategy #5: Listen to what is being said

22

Keep a finger on the pulse of your customers, competitors, and industry




Strategy #6: Be real and authentic

23

Be genuine and personable – admit to mistakes, engage your audience, and share stories




Strategy #7: Create and post compelling content consistently

24

Create valuable content and share with your audience….on a frequent basis.




Strategy #8: Offer exclusive promotions, contests, giveaways, etc.

25




Strategy #9: Advertise To Generate Leads

26

Facebook Twitter Linkedin




The key word is “Social”!

27

+ Get out there and BE SOCIAL!

+ Build the KNOW, LIKE and TRUST

Factor

+ Be PROACTIVE

+ BE CONSISTENT!

REPUTATION & SOCIAL MEDIA WILL

PAY OFF!




Questions?







Thank You!

Tim FahndrichPresident
