Organic Marketing for Mobile Games & Apps

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    16-Feb-2017

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  • About Me, Nolan ClemmonsGrowth Hacker | Startup Founder | Mobile Gaming Entrepreneur

    Founder - Wufasta.co (@Wufasta) - Rewards Platform (Coming Soon!)

    Unity Development Studio - The Knights of Unity (@KnightsofUnity)

    Growth Marketing Agency - Growth.ly (w/ @hackapreneur)

    TM

  • Agenda

    1. Types of Media2. Content3. Social Media4. Mobile Growth Stack (@andy_carvell)5. Most Important Channel6. Process

  • How many of you have a monthly marketing budget exceeding

    $50,000?

  • Organic = Free

  • 3 Types of Media:

    Paid Media (Advertising) Owned Media (Social Media) Earned Media (PR/Influencers)

  • Content

    1. Images (Screenshots, Promotional Materials)2. GIFs (Game Footage)3. Videos 4. Text - Press Releases, ASO (App Store

    Optimization), Website, Blogs

  • Social Media1. Twitter - Studio/Company Account, App/Game Account,

    Personal Account - Tweet Well & Often2. Facebook - Company/Game Pages; Share to Groups,

    Events for Launch - Live Videos3. Instagram - App/Game ; Studio/Company - Images &

    Video4. YouTube - Owned Videos (Studio Account) & Earned

    Videos (Influencers)

  • Most Important Channel: Email

  • Process

    1. Make Great Content (and a great game!)2. Build Relationships - Engage on Social Media - Online

    Communities - Offline Networking & Events - Collect Emails

    3. Share Content - Use Tools to Automate Tasks4. Measure (analytics) - Optimize (make

    adjustments/corrections) - Repeat (A/B testing)

    *Start 6-12 Months Before Launch*

  • Questions?

  • Contact

    Follow me on Twitter! (@n_clemmons)

    Send me an email: nolan@wufasta.co

    Find us online:

    http://growth.ly

    http://theknightsofunity.com

    http://wufasta.co

    mailto:nolan@wufasta.cohttps://www.google.com/url?q=http://growth.ly&sa=D&ust=1470358537564000&usg=AFQjCNFTFzcKLX__9l0951OQALCucrGsWwhttps://www.google.com/url?q=http://growth.ly&sa=D&ust=1470358537564000&usg=AFQjCNFTFzcKLX__9l0951OQALCucrGsWwhttps://www.google.com/url?q=http://theknightsofunity.com&sa=D&ust=1470358537565000&usg=AFQjCNGvAjqTqRolsINFtevMSrRus2KWcwhttps://www.google.com/url?q=http://theknightsofunity.com&sa=D&ust=1470358537565000&usg=AFQjCNGvAjqTqRolsINFtevMSrRus2KWcwhttps://www.google.com/url?q=http://wufasta.co&sa=D&ust=1470358537565000&usg=AFQjCNHlc6uVOZbOSZ3EVTvJzFlG7_qFRwhttps://www.google.com/url?q=http://wufasta.co&sa=D&ust=1470358537566000&usg=AFQjCNFEEdgbANVLoFOC6091v0ivoIoZLQ