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A Presentation By GROUP 4 ANKIT UTTAM RAHUL RAJU SAURABH KUMAR SHOBHIT DEO SWETA CHOUHAN

Oscar mayer strategic marketing planning

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A Presentation ByGROUP 4

ANKIT UTTAMRAHUL RAJU

SAURABH KUMARSHOBHIT DEO

SWETA CHOUHAN

The Oscar Mayer Company is an American meat and cold cut

production company, owned by Kraft Foods.

Meat Consumption in United States (annual per capita pounds)

Peroduct Current Year Five Years Ago % Change

All Meat 170.1 168.5 1.18%

Red Meat $ 124.9 $134.7 -7.28%

White Meat $45.2 $33.8 33.73%

Red Meat Lunchable

Stuff’n

Burgers

But if the

condition

are over

looked.

Red

Meat

might

become

Cash

Cow