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PRINT MEDIA Analysis Monthly Report Sep 14
Print Media ReportData Statistics
• Print media analysis are based on monitoring from 22 Major Publications from Karachi, Lahore and Islamabad and 19 Leading Magazines / Digest .
• Analysis figures are combined from Publications and Magazine.
• Tariff rate applied for Spend analysis.
Top 20 Categories
33%
10%
7%5% 5% 4% 4% 3% 3% 3% 3% 3% 3% 3% 2% 2% 2% 2% 2% 2%
Top 20 Advertisers
GOVERNMENT OF PAKISTAN
UNILEVER PAKISTAN LTD
TREET CORPORATION LTD
GOVERNMENT OF PUNJAB
SUPERIOR GROUP OF COLLEGES
GOVERNMENT OF SINDH
METRO CASH & CARRY PAKISTAN
UNIVERSITY OF SARGODHA
PUNJAB GROUP OF COLLEGE
VIRTUAL UNIVERSITY
EFU INSURANCE
DEFEANCE HOUSING AUTHORITY
ASKARI BANK LTD
K n S FOODS
INSTITUTE OF COST MANAGEMENT ACCOUNTANT OF PAKISTAN
AL AMEEN FUNDS
BAHAUDDIN ZAKARIYA UNIVERSITY
SUFI SOAP & CHEMICAL INDUSTRIES (P
VT) LTD
ALLIED BANK LTD
HABIB BANK LTD
13%
11%10%
8%
5% 5% 5% 5% 4% 4% 4% 4% 3% 3% 3% 3% 3% 3% 3% 3%
Top 20 Brands
UNIVERSITY OF LAHORE
SURF EXCEL
SUPERIOR GROUP OF COLLE
GES
METRO CASH CARRY
GOVERNAMENT OF PUNJAB
UNIVERSITY OF SARGODHA
GOVERNMENT OF PAKISTAN
PUNJAB GROUP OF COLLE
GE
VIRTUAL UNIVERSITY
EFU IN
SURANCE COMPANY
DHA GUJRANWALA
K n S CHIKEN
GC UNIVERSITY
ASKARI BANK
ICMAP INSTITUTE
AL AMEEN FU
NDS
BAHAUDDIN ZAKARIYA UNIVERSITY
HABIB BANK LTD
TREET BLADES
KHAADI LAWN
11%
9%
7%6%
6% 6%5% 5% 5% 5% 5%
4% 4% 4% 4% 4% 4% 3% 3% 3%
Publications vs Digest/Magazines Spending Ratio
Publications94%
Digest/Magazine6%
English vs Urdu PublicationAdvertising Split
English45%
Urdu55%
Ad Types Analysis
CENTRAL SPREAD2%
COMMERCIAL87%
EDUCATION COM-MERCIAL
8%
GOVERNMENT COMMERCIAL0.07%
PANEL1%
PURE GOVERNMENT COMMERCIAL0.01%
STRIP0.00%
SUPPLEMENT COMMERCIAL2%
Page Position Analysis
BACK COVER9% BACK INSIDE
1%
CENTRAL SPREAD2%
FRONT COVER23%
FRONT INSIDE7%
INSIDE57%
Regional Spend
Hyderabad2%
Islamabad20%
Karachi43%
Lahore32%
National3%
Peshawar0.01%
Categories
Cellular Companies (Share of Spend)
CHINA MOBILE36%
TELENOR PAKISTAN31%
MOBILINK PAK-ISTAN31%
PAK TELECOM MOBILE LIMITED1%
Banks and Financial Institutes(Share of Spend)
ASKARI BANK LTD15%
ALLIED BANK LTD11%
HABIB BANK LTD11%
HABIB METROPOLITAN BANK10%BANK ISLAMI LTD
10%
MUSLIM COMMERCIAL BANK
7%
STANDARD CHARTERED BANK LTD
6%
THE BANK OF PUNJAB5%
J. S. BANK5%
MEZAN BANK4%
OTHERS16%
Cooking Oil and Ghee(Share of Spend)
SUFI BANASPATI & OIL PROMOTIONAL
33%
CANOLIVE COOKING OIL19%
AJWA BANASPATI & COOKING OIL9%
SHAMA BANASPATI & OIL7%
KAUSAR BANASPATI & OIL6%
PUNJAB BANASPATI4%
HABIB COOKING OIL4%
SUFI COOKING OIL PRODUCTS
3%
ITALIA OLIVE OIL2%
MUNDIAL OLIVE OIL2%
OTHERS13%
THE END
For query on DATA, please contact:
Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
For other queries, please contact PAS at:[email protected]
Mr. Arshad [email protected]
Phone: +9221-34289818-9
