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Mit Realtime Data zu einer besseren Customer Experience
Marcel Martschausky
Challenge #1Customer Experience will be Key Differentiator
US $239bnGlobal total Internet Advertising Revenue
in 2019*
US $70bngrowth from 2016 to
2019*
“Using personalization and customer journey analytics technologies to enrich customers’
experiences will be key in the future customer
journey and experience.”**
*IAB Internet Advertising Revenue Full Year 2015 [PWC] **The Customer Experience in 2020 [Gartner]
Challenge #2Disruption by Competitors
! 425bnWin
until 2025*
! 220bn
LossUntil 2025*
! 2.722,66 bn
Bruttowertschöpfung in 2015 in Deutschland **
*DIE DIGITALE TRANSFORMATION DER INDUSTRIE - Roland Berger Strategy Consultants und Bundesverband der Deutschen Industrie e.V. (BDI)**http://de.statista.com/statistik/daten/studie/161199/umfrage/entwicklung-der-bruttowertschoepfung-der-wirtschaft-in-deutschland/
Challenge #3Machines on the Battlefield
Challenge #4Embrace the Power of Now
InputData Collection
OutputMarketing Action
Transformationin realtime
TRANSFORMATIONDecision Preparation
Analogue Company
OUTPUTMarketing Actions
INPUTData Collection
Website MobileApps
OffsiteCRM
SCM/ERPPayment
3rd Party
Market Research
Marketing Teams
OnsiteMobileApps
DisplaySEM/SEO
TVEmailSocialMedia
TRANSFORMATIONDecision Preparation
Digital Company Tier 1
OUTPUTMarketing Actions
INPUTData Collection
Website MobileApps
OffsiteCRM
SCM/ERPPayment
3rd Party
DataWarehouse
Business Intelligence
Marketing Teams
OnsiteMobileApps
DisplaySEM/SEO
TVEmailSocialMedia
TRANSFORMATIONDecision Preparation
Digital Company Tier 2
OUTPUTMarketing Actions
INPUTData Collection
Website MobileApps
OffsiteCRM
SCM/ERPPayment
3rd Party
Data Management
Platform
Marketing Teams
OnsiteMobileApps
DisplaySEM/SEO
TVEmailSocialMedia
TRANSFORMATIONDecision Preparation
Digital Company Tier 3
OUTPUTMarketing Actions
INPUTData Collection
Website MobileApps
OffsiteCRM
SCM/ERPPayment
3rd Party
Marketing Teams
Offline DataStoresCars…
OnsiteMobileApps
DisplaySEM/SEO
TVEmailSocialMediaOfflineRetail
CallcenterCars…
Data Management
Platform
15
Marcel MartschauskyDirector ConsultingBerlin, Germany
www.webtrekk.com
Amsterdam | Beijing | Berlin | Frankfurt | Madrid | Milan
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