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For the first time in Belgium, advertisers can opt for a selection of 2m² panels close to points of sale (POS) or points of interest (POI) that attract their core target. Result: optimised context, more accurate targeting and increased interactivity. “Near-store” campaigns, close to the point of sale, offer an interaction between the brand and the consumer, at the right time, in the right place and in the ideal context, to effectively influence the consumer’s buying behaviour. It’s also possible to select sides in the immediate proximity of sites such as schools, cinemas, gyms, etc. … heavily frequented by very specific targets.
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