PERSUASION by DESIGNTHE NEXT LEVEL OF ENGAGEMENT IN DIGITAL SALES AIDS

Data Visualization

User Experience

Design an engaging experience that attracts and maintains attention for maximum absorption, & persuasion.

Reaching A Higher Degree of Effectiveness

75%

DATA VISUALIZATIONS

Humans are visually wired

Almost 50% of our brains are involved in visual processing

50%

Over 70% of all sensory receptors are in our eyes

70%

Data Visualizations help combat information overload

We receive 5x as much information daily as we did in 1986

1986 2014

1010001001

1010001001 0100010011 1010001001 1000100110 1010001001

Infographics & data visualizations counter information overload with greater engagement

80%

Researchers found that color visuals increase the willingness to read by 80%

When it comes to comprehension rates of medicine labels:

!

There’s a 95% comprehension of labels with pictures

There’s a 70% comprehension of text only labels

People following directions with illustrations

323%

than with only text

perform

BETTER

A Wharton School of Business Study Found

67%50%

50% of the audience were persuaded by a purely verbal presentation 67% of the audience were

persuaded by a presentation with graphics

ENHANCING THE USER EXPERIENCE

80%of what they SEE and DO

People Remember…

20%

10%

of what they READ

of what they HEAR

“Tell me and I forget, teach me and I may remember, involve me and I learn.”

- Ben Franklin

The combination of UX & ART with hands-on interactive content creates the most persuasive experiences

Interactive Video

Augmented Reality

Dynamic Data Builds

Onscreen Drawing

Data Capture

& Sharing

UX&ART www.UXandART.com