GROUP 3

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MEMBERS OF GROUP 3

• Inzamam ( slides 3 – 5)• Evonne.S.Crasta ( slides 6 – 9)• Divyashree K ( slides 10 – 14)• Deekshith Banjan ( slides 15 – 21)• Haseena ( slides 22 – 27)

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Introduction to P&G• P&G India is the subsidiary of world’s largest

consumer goods company Procter & Gamble. • It is ranked 86 in the 2012 fortune 500 list with a

revenue of $ 82.5 billion. • P&G India is one of the largest and amongst the

fastest growing consumer goods companies in India.

• It was established in 1964, • P&G India now serves over 650 million consumers

across India.

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EVOLUTION OF LOGO

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P&G India Products

The various brands are Vicks, Ariel, Tide, Whisper, Olay, Gillette, Pampers, Oral-B, Head & shoulders and Duracell etc.

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Supply chain management in P&G

• Collaborative Planning Forecasting and Replenishment (CPFR)

• Consumer Driven Supply Network (CDSN) • Control Tower Program

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Collaborative Planning Forecasting and Replenishment (CPFR)

• Improved responsiveness to consumer demand

• Greater forecast accuracy with single shared forecast

• Increase in sales • Cost reduction • Improved relationship between the trading

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Consumer Driven Supply Network (CDSN)

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P&G control Tower Program

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Changing Dynamics of the Consumer Packaged Goods Industry

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Power of the consumer packaged goods companies

• Consumer Understanding• Innovation• Brand-Building• Manufacturing single product to multiple

products

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Shifting power to retailers

• Cost efficiencies• Retailers like Wal-Mart

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Consumer as the King

• Highly price-sensitive• Not loyal• Demands• Information on products and prices.

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Success factors for consumer packaged goods companies

• Brand marketing• Focus on sales• Constant new product innovations in tune

with consumer needs and expectations• Supply chain efficiencies.

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Supply ChainSupply chain means , not only to measure internal costs and efficiencies but also to focus on external processes with two aspects in mind– (i) customer choice at the shelf and – (ii) satisfaction of usage at home.

Question arises: How can consumer packaged goods could be tracked ? In what ways can the companies access

real-time demand?

This can be done through integration of logistics to ensure close coordination between various components across the supply chain that facilitates real time focus on inventory levels, capacity outlooks and new technology drivers.

The company have to keep in mind the importance of winning the customers at the point of sale, both manufacturers and retailers must initiate what is called as ‘Shelf-centred Collaboration’ (SCC).

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Customized displays

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Store-specific promotions

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Tailored-to-consumer advertising

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Role of Information Technology in Supply-Chain Integration

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Benefits of P&G and Walmart Collaboration

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Bullwhip effect

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Bullwhip effect in P&G

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Thank You

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