MKT 690 ADSZ^2

PITCH No.3

Bitzer, zacharygoyal, sanchit

guo, dingxiangpatel, abhi

zahid, zohad

WE HAVE TO CONVINCE EVERYONE TO BUY PRODUCTS FROM OUR

MARKETPLACE ！！！ !

SWOTStrengths• Has a number of “pure” fresh food vendors selling only produce,

meat, poultry, and seafood but not fast foods • Will be recognized as an important city asse• Healthy foods social marketing and menu changes• Serves fresh food needs of many city residents• A very few well-known, branded merchants

Weaknesses• The expense of security• There will be lack of authenticity - ethnic foods being sold by

people of unrelated ethnicities

SWOTOpportunities• Growing interest in markets and quality, local food• Consumer affection for and memories of the Marketplace• Growth of NB• Growing residential neighborhood around Market

Threats• Persistent challenges to create a comfortable and safe environment

around the Marketplace• Other fresh food delivery companies like Peapod, AmazonFresh,

FreshDirect, etc

PESTPolitical ： Government rules and regulations

Economical ： Economic factors(inflation rates)

Social: Different cultures and backgrounds

Technological: “As you cannot live without water, you wont be able to live without technology in the future”

Shape Up Somerville Approved

FUD

Price due to fresh products, investment of more time shopping for certain products with secondary risk in seasonality, perceived as unclean unlike in store.

FUDUncertaintyWorth the money, value, certain foods being in stock or available, afraid to leave comfort zone for diets, can I cook with the ingredients I actually purchase .

FUDDoubtPerceived Quality, social status while shopping, store layout may not be convenient for certain shoppers, may not meet the certain needs of consumers in their personal buying habits, produce may not meet needs or knowledge of certain consumers, purchasing at individual booths will be way too slow and take too much time, no nutritional information may detract certain consumers.

BAFBenefits:location of marketplace, variety of different products in one location that are fresh, value of produce, cheaper without the extended drive times out of food deserts that store normally require, easy road access to the location for consumers purchasing food as well as shipments

Advantages: Low transit costs for consumers, larger scale as multiple farmers and merchants will be involved, community based with interaction in the entire area

Features: Open air and closed building allowing for expansion and retraction depending on weather, entertainment from vendors or local performers, wide variety of local produce that will change with the season, easy access and parking for cars and city transit, booths allow for farmers their own space and location to sell their goods

People

Packing

MARKETING MIX-Product

• Getting things at the right place, in the right quantity, to the right audience, at the right time

• Wow thing for the consumers• Are these the right products or services

People

Packing

MARKETING MIX-Price

Competitive pricing

People

Packing

MARKETING MIX-Place

• Convenient to everyone• Open and covered places• Large area, different activities all

around

People

Packing

MARKETING MIX-

• Advertising • Public relations• Sales promotions• Newspapers• Magazines• Radio

& Packaging

• Will be promoting environment friendly packaging

• Attractive packaging

MARKETING MIX-PeopleEmployment opportunities

Relief for farmers

In his best-selling book, Good to Great, Jim Collins discovered the most important factor applied by the best companies was that they first of all "got the right people on the bus, and the wrong people off the bus." Once these companies had hired the right people, the second step was to "get the right people in the right seats on the bus."

Different and a challenging task

THANK YOU!