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Short presentation on how to get a front page print story about a nonprofit or advocacy public meeting, created for community organizers in the Gamaliel Network
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Old School: How to get a front page print story about your public meeting / action
Gamaliel Organizers Retreat June 2013
Gordon Mayer, 312-676-2818
Stories… in the news?
‘Facts Are
Meaningless’
Keep it simplewatermark consulting
What will you edit out?
Megan L. King, http://www.mlkandtoast.com/
1. Package
Pitching reporters
Use reporter speak 1: story types
• Poster child• Problem to solution• Then and now (it used to be… but
now…)• Cliches and common phrases• Play off current events• Rule of 3—3 facts, 3 numbers• I stories
Use reporter speak 2: story titles• How We Began/Who Influenced
Us/Founders• Obstacles Faced and Problems Solved• Where I Got This Idea• Values in Action• Before we came on the scene/ After
we did our thing• Accomplishments, Victories, Feeling
good!
Use reporter speak 3: story themes• Oh No!...disaster, tragedy, bad news• Yes!...victory, agreement,
improvement• Wow!...extreme, unique event• Hmmm!...thought-provoking,
stimulating• Rituals...opening days, funerals,
birthdays• News You Can Use...helpful
information
ToMakeNews,YouNeedTo DoorCreate Something
Man bites Dog, Peter Blapps, from flickr
2. Practice
Prepping spokespeopleUnderstand that you may have been victimized at some point in the past, but never play the victim
--Shani Smith,
SOUL
Are these on your list?
1,000,001 releaseshttp://bit.ly/cmwtool
“Do youhave aminutefor meto pitchyoua story?”
Pitch
Thanks!
Gordon Mayer, NPA312-676-2818
Ameca Valley, Jalisco, MexicoStoryteller Figure, A.D. 100/800
Art Institute of Chicago