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An example of when integrated marketing has to happen in real time.
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572,000 people reached
28,000 page views
10,000 shares
2,100 likes
1,000 percent spike in sales of Lumen Fidei
5 times more social engagement than ever before
1 integrated campaign that touched heartsRE
SU
LTS
TIM
ELI
NE September 1
Pope Francis asks the world to pray and fast
September 4Launched Shareable Photo that wasoptimized for mobile devices and fullytrackable to get the word out
September 5Shareable Photo goes viral
September 7Traffic spikes to USCCB Syria web page
USCCB Communication creates interactiveweb page with video, prayers, teachingsand up-to-date news
September 3
September 6Dioceses and Bloggers pick up the photo
Keyword rankingsin Google jump to top of first page
ANSWERING THE CALL WITH DIGITAL MARKETING
