“I figure there’s some things you can’t say in words. Some things you feel inside that there ain’t no words for. Then you gotta do it some other way.” - Tommy, The Brick and the Rose, pg. 30

Costume Designs for Brick and the Rose

ExperienceThe following are projects done during my employment with Sir Alistair Rai, Forever 21, and Castle Megastore, Inc.. These projects best display my skills and voice as a designer and project manager as well as highlighting my experiences in marketing and visual positions.

Digital Marketing Coordinator - VWX Branding

Daily responsibilities included curating content, creating Editorial calendars, developing brand awareness through digital marketing strategies, and creating presentations/researching new trends in social media.

Leanani Marketing Strategy

Molina Hearts Health Blog

Digital Marketing Specialist - Molina HealthcareImplemented tactics and programs to enhance Molina’s image through digital channels with a focus on public-facing digital initiatives including Molina websites, email marketing, search engine marketing and social media.

Molina Social Posts

Web Content Specialist - Castle MegastoreAs Web Content Specialist I control the content that is uploaded on our website. In addition, I contribute to all marketing campaigns and meetings as well as designing e-cards for our social media sites that represent the Castle brand lifestyle. All the e-cards I have created have received over 50 shares on Facebook.

Web Re-Design

Before

After

Castle Newsletter

Various boards including “Couples Toys” to create an easier shopping

experience and guide for customers new to or overwhelmed

by adult toys.

Not your average Health Board, Castle’s “Health & Wellness” board focuses on sexual health. Includes

our own health tips utilizing some of our products.

Various boards including “Most Loved Toys” (rated by most sold) to create a

shopping guide for customers new to or overwhelmed

by adult toys.

Social Media - Castle Pinterest Page

Various boards including “Date Night” to encourage customer

engagement and build Castle’s “Essentials for lovers” lifestyle.

Place board so Pinners may find out more about our store locations

and where we are located.

“Events” board so Castle Royals may stay up to date on all of our

celebrity meet & greets and community sponsored events.

Campaign Recap PPT Facebook Banners

Blog Banners Horoscopes E-Cards

Facebook E-Cards E-Mail Templates

Accessory Manager - Forever 21As the accessory Manager for Forever 21 one of my main duties was create the visual displays of the acces-sory area to best display new products, lifestyles, and promotional items.

Visual Merchandising

Visual Merchandising Visual Merchandising

Marketing Assistant - Sir Alistair RaiWhile employed as Sir Alistair Rai’s Marketing Assistant I was asked to design box covers for our scarf packaging as well as emailers to send to our buyers that highlighted the new 2012 Spring collection and emphasized our brand identity.

Box Designs

Emailers

Freelance designThe following are comissioned graphic design assingments.

Shoes on the SideLogo designs for an online shoe retailer. The client wanted three different logos to fit with different seasons.

Pre-Designs

Final Designs

Catalog DevelopmentFor my catalog design I chose to focus it around my jewelry line, Cameo. Because the pictures were so detailed and intricate I chose to make the layout of the catalog very clean and simple yet elegant so the pictures and the jewelry were the main focus. All photos were taken by me and the jewelry was all created by me.

Catalog Pages

website

Product DevelopmentFor this project we were asked to create an eco-friendly product. My partner and I came up with a company that delivers eco-friendly cleaning products and bath products starter home kits. It is not easy to go green even if you want to; our created company, Under the Sink Behind the Mirror, made it easy to go green by providing you with all the essential basics for house and bath. All of our delivery methods and packaging were eco-friendly as well.

Product Plan

Presentation Board

Website

Fashion ConceptingFor this class we learned how to create fashion croquis and fashion illustrations using Adobe Photoshop and Adobe Illustrator.We were to create a fashion line and use our croquis to illustrate the clothing in a fitting background that would explain the theme of the line. My line represented edgy yet classic street wear.

Psychology of DressFor this class we were asked to write a miniature thesis for our final project. Ever since I was little I have held an interest in the relationship between the film industry and the fashion industry and knew I would research this topic for my thesis. At the start of writing my thesis, my hypothesis was that movies influence the fashion industry; however, at the end of my research it was concluded that film and fashion influence each other in a circle effect. Although, the highlight of my research were fashion magazine spreads found through weeks of media scans that show obvious influence of blockbuster films.

Mini Thesis

EntrepreneurshipFor this class we were asked to create a complete business plan. My business plan was created for my jewelry line, Cameo.

Product Plan

Cost and LineThis is an in-depth PowerPoint presentation about Technical Designers.

Technical Designer Powerpoint

Business CommunicationsFor this class I created a marketing plan for Mrs. Potts Tea Party, a family owned party place that has been suffering from the economy. After beginning to implement my marketing strategies, Mrs. Potts Tea Party has already seen improvement in their traffic flow.

Mrs. Potts Marketing Plan Mrs. Potts Powerpoint

AccessoriesThis is a marketing plan and products for Cameo Jewelry. All the jewelry was created by me. All the photos were taken by me.

Cameo marketing plan

Products

In-House PromotionsI was a memeber of the merchandising team. We were in charge of obtaining all the clothing and accessories for the fashion show as well as coordinating the outfits and the order of the show.

Invitation Mailer

Proposal PowerPoint

Styling

Visual Techniques and Design IIMy design was the winnning design to be one of four window displays for the semester. The concept was meant for an accessory boutique. Because of the bad economy, women are buying more accessories to update an outfit as opposed to buying new clothes. This research helped create my theme of “TheGreat Impression.” The window display is of a soup kitchen during the Great Depression with the jewelry representing the soup. My group received honorable mentions for this window because we were the first group to create a powerful and effective window display without spending money.

Window Marker Rendering

Window Maquette

Window