Poster Textual Analysis

Costume - gym kit connotes the

keeping fit topic, audiences are able to tell the focus of the documentary

through the costume choice. Style of

costume e.g. Sports Bra and Shorts, here

we can apply Winship’s theory of female complicity in

the male gaze.

• Winship’s Complicit Female Theory: We can tell the female is empowered through the amount of flesh her costume allows her to show off. This connotes her confidence and self satisfaction in her body, brought through the shaping working out has awarded her with.

• Laura Mulvey’s Male Gaze: The female is shown in the male gaze through her choice in costume, showing her body off by her tight fit bra and short cut shorts. Although this product isn’t aimed at males, this is used to attract females into wanting to look as fit as her.

The ‘#’ connotes the social media reference used to create trends on site Instagram and Twitter. This connotes the trend that has become of working

out and having a good body. The bold, capitalised text connotes the confidence of women who abide by this lifestyle. It connotes the loss of

shame associated with body image and a new found self-esteem connoting their pride with their healthier bodies.

• We can apply the hypodermic syringe theory here, highlighted by our mid income bracket younger demographic, connoting the possibility for media products to inject preferred ideologies onto the audience. It can be said that here through the use of our bold text, we inject the ideology that being fit and healthy is the best way of life.

• Through the use of our tagline however, we reject this theory through the question we ask to our audience. The glow we used to highlight the tagline connotes its overriding importance over the title, suggesting the title marks the craze now associated with becoming fit whereas the tagline reminds our audience of how necessary it is to remain level headed when working out.

• The background images further connote the social media topic. The Instagram feed ensures our audiences receive personal identity according to instant gratifications, as the 17-25 digital native demographic have a particular interest in the use of Web 2.0 accessible on their converged devices.

We can also apply the hypodermic syringe theory to the critics reviews which we include. It can be said that this is done due to us wanting to persuade the audience to watch the product our poster advertises. It can also be said that the reviews also fit in with the

two step flow process where the magazine acts as the opinion leader.

Colour Scheme

• The pink attracts our young female target audience, as well as connoting the passion and excitement that comes with working out to achieve your dream body.

• The green connotes health, highlighting the positive benefits working out can bring to a person’s mind and body.

• The unusual combination of the pink and green however, also connotes that the combination of health and social media can go awry, and that the online image should not overtake the needs of the real body.