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Introduction to Small Business Social Media Marketing

Practical Tips on Social Media for Small Businesses

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Page 1: Practical Tips on Social Media for Small Businesses

Introduction to Small Business Social Media Marketing

Page 2: Practical Tips on Social Media for Small Businesses

Small Business Social Media Marketing

Why Social Media for Small Businesses?

Social Media marketing is a cost effective, easy to manage,direct customer connectivity medium with a fast growth toolin our hands only when you have a strong business idea,good products and services in demand.

Page 3: Practical Tips on Social Media for Small Businesses

Small Business Social Media Marketing

Social media marketing help us to understand our customerbehavior and response towards our products and services inshortest possible time. You can run a campaign, Learn from itand change your strategy according to the results in a quickto act mode.

Page 4: Practical Tips on Social Media for Small Businesses

Small Business Social Media Marketing

Define your audience on the basis of age, gender, interestsand profession and location. You cannot just involve eachand every one whiteout setting some kind of boundaries.

Social Media Campaign -First things first

Page 5: Practical Tips on Social Media for Small Businesses

Small Business Social Media Marketing

Next step is to point out - What kind of solutions and servicesyou can offer to your audience, search related images andvideos.

Page 6: Practical Tips on Social Media for Small Businesses

Small Business Social Media Marketing

If you can, make your own short videos on Youtube orFacebook videos.

Page 7: Practical Tips on Social Media for Small Businesses

Small Business Social Media Marketing

Write down marketing messages you want to post in SocialMedia accounts – related to services, solutions to problemsyou can offer, think about the words and thoughts which canreally tick your customers interest in your products andsolutions.

Page 8: Practical Tips on Social Media for Small Businesses

Small Business Social Media Marketing

Write down important words, keywords you are using in yourwebsite or landing pages. Use these keywords in social mediamessages using hash tags.

Page 9: Practical Tips on Social Media for Small Businesses

Small Business Social Media Marketing

You can joint various social networks and can become theiractive member. Also consider to start your own socialnetwork.

Page 10: Practical Tips on Social Media for Small Businesses

Small Business Social Media Marketing

If you have a website for your company, products or brand –that is really something you can use to improve yourcustomer experience, interaction and connectivity.

Page 11: Practical Tips on Social Media for Small Businesses

Small Business Social Media Marketing

Write down blogs involving personal experiences and yourcustomer views. Request them to write a guest post, you canshare blogs and news on your social media account that canreally boost your online marketing, as more and more will beable to learn and understand your products and services.

Page 12: Practical Tips on Social Media for Small Businesses

Small Business Social Media Marketing

On a new product or service launch you can tell everyoneabout it with click of a button using social accounts andnetwork.

Page 13: Practical Tips on Social Media for Small Businesses

Small Business Social Media Marketing

Make sure to integrate social media share buttons and feedsin your website.

Page 14: Practical Tips on Social Media for Small Businesses

Small Business Social Media Marketing

When someone ask relevant questions on social accountsmake sure to reply them as soon as possible.

Page 15: Practical Tips on Social Media for Small Businesses

Small Business Social Media Marketing

Work dedicatedly to build a social network where people canreally trust you, your products and services.

Page 16: Practical Tips on Social Media for Small Businesses

Small Business Social Media Marketing

Request satisfied customers to write positive reviews anGoogle Plus, Facebook etc. This will help in confidencebuilding.

Page 17: Practical Tips on Social Media for Small Businesses

Small Business Social Media Marketing

Building a social network is not an overnight job. It takes timeand efforts both On and Off virtual social mediaEnvironment.

Page 18: Practical Tips on Social Media for Small Businesses

Small Business Social Media Marketing

Refer following source links:

• Small Businesses Social Media Guide by Icarus.software• http://www.socialmediaexaminer.com/social-media-marketing-trends-for-small-business/• http://www.investopedia.com/university/implementing-small-business-social-media-strategy/