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BRAND PERSONALITY OF K & N’S AND FANTA By: eshal (rose)

BRAND PERSONALITY • Jennifer Aaker gives five brand personality

traits.• Sincerity• Excitement• Competence• Ruggedness• Sophisticated

Brand elements• Logo type• Brand mark• Colours• Typography• Photography• Illustration• Icons • Grid• Slogan• Tagline

BRAND PERSONALITY OF K&N’S• K&n’s is a female of 18 to 25.its personality is

promising, caring and sophisticated. Dark colours is often taken to be a female colours like red which is why it is popularly used in logos related to power, agression,stamina, passion & physical energy. its a healthy and reliable brand love to party and family get together. It cares about health. It have a sincere and competent personality and show its affection and care towards its customer. Love with children

K&n’s

Love mark

PersonalityHappiness

Good timesSharing

CultureLife styleLeader

Secret recipies

Self imageSocial

CommunicatingMore than a food

ReflectionYoungFamily

Top brand

Relation shipEquity

ProximityMore than a pack

K&n’s person is…….

Passion caring sincere

good looking friendly

creative

BRAND PERSONALITY OF FANTA

• Fanta is a female of 15 to 25.Its personality is fun, excitement, freshness enthusiasm & shared experience. it belong to a community reassuring, social approval. It consuming a common experience, less serious and teenagers drink. It conveys the idea of fun and excitement ,sharing a good moments with peers. The brand is embodied by cartoon animation characters. Fanta is funny friendly,playfull,colourfull,trendy.

FANTA

EXCITEMENT

PERSONALITYDYNAMIC

FUN PLAYFULL

CULTUREVIBRANTYOUNG & AMERICAN CULTURE

SELF IMAGECOOL

FRIENDLYREFLECTION YOUTHTRENDY

RELATIONSHIPFRIENDSPARTIES

PHYSIQUELOGO,DESIGN

ORANGE COLOUR

FANTA PERSON IS……

EXCITEMENT

MASTI FRIENDLY

PLAYFULL COLOURFULL

TRENDY