The Agency Life

As told by Erika Ludwig

Public Relations

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About Me

• Erika Ludwig, Account Coordinator, Reputation

• Social Media Chair

• B.A. in Journalism, Concentration Public Relations

• PRSA GA Member

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About Matlock Advertising & Public Relations

Matlock is one of the nation's leading authorities on multicultural marketing. For over 20 years, we have created award-winning campaigns for some of the world's most recognized brands. With an Uncommon Understanding of our clients and their unique markets, we design extraordinary brand experiences that engage multicultural consumers. We know that engaged consumers become loyal customers who sustain brands and enhance reputations. Whether it is through advertising, public relations or crisis management, we maximize and protect our clients’ most valuable assets: their brands and reputations.

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The Agency Life

• Fast-Paced

• Hands-On

• You Must Be Flexible

• Wear Many Hats

• Cross-Departmental• Creative Team• Reputation Team • Brand Team

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My Responsibilities

• Media Monitoring

• Media Relations

• Writing

• Editing

• Public Speaking

• Content Development

• Social Media Strategy

• Event Planning

• Client Relations

• Manage Client Expectations

• Crisis Communications

• Research

• Creative Liaison

• Reputation Management

• Executive Positioning

• Media Coaching / Training

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Tips

• Network

• Intern

• Extracurricular Activities

• Smart Online Presence

• Build Media Awareness

• Technology Is Your Friend

• Network x 2

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Q & A

@MatlockAdPR