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• Product description • Point of differentiation and target market • Questionnaire • Analysis of questionnaire. • Strategies regarding 4 Ps of marketing. • Product: • Levels of product • Where is your product in Product classification • Individual product and service decisions • Brand positioning • Brand name • Price: • Customer’s value regarding product • Total cost of the product • Pricing strategy • Price calculation (mark up price) • Place: • The channel chain involved in distribution • Number of channels involved in the distribution • Promotion: • The promotion mix • Design tagline of product • Design an advertisement plan that how can you utilize a 30 sec on air time, on which core aspects you will focus to describe your positioning. Download Project File from here (http://adf.ly/pJeNj) Questionnair here (http://adf.ly/pJefq)
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DESCRIPTION
• IT IS THE DEVICE WHICH IS USED TO CHARGE MULTIPLE MOBILES AT ONE TIME. IT HAS BEEN
LAUNCHED ONLY IN UNITED STATES & HONG KONG BY A COMPANY NAME AS IDAPT. AND NOW
WE ARE LAUNCHING IN PAKISTAN UNDER OUR PRIVATE COMPANY NAME AS ‘’GREAT MINDS’’.
• THE BIGGEST REASON BEHIND LAUNCHING THIS PRODUCT IS THAT IN THESE DAYS PEOPLE KEEP
MORE THAN 1 MOBILE AT ONE TIME AND THEY HAVE TO KEEP DIFFERENT CHARGERS AT 1
ONETIME WHICH IS ITSELF A DIFFICULT ONE. SO WE ARE LAUNCHING THIS PRODUCT BECAUSE
IT IS SMALL IN SIZE AND EASY TO CARRY.
MODELS OF UNIVERSAL CHARGER
• IT HAS 2 POINTS OF CHARGING
• THERE ARE SIX TIPS INCLUDED IN IT
IDAPT i1
IDAPT I3
• IT HAS THREE POINTS OF CHARGING.
• THERE ARE SIX TIPS INCLUDED IN IT
• IT HAS ON/OFF SWITCH
IDAPT I4
• IT HAS FOUR POINTS OF CHARGING.
• THERE ARE SIX TIPS INCLUDED IN IT
• IT HAS ON/OFF SWITCH
• IT ALSO HAS LED ON IT
9 TIPS (50% DISCOUNT ON EACH)
POINT OF DIFFERENTIATION• INNOVATION:
“GREAT MIND” DESIGNED AND PATENTED INTERNATIONALLY THE FIRST UNIVERSAL CHARGER BASED ON A SYSTEM
OF INTERCHANGEABLE TIPS. WE CONTINUOUSLY STRIVE TO DESIGN SIMPLE AND PRACTICAL SOLUTION THAT COMBINES
INNOVATION AND STYLE FOR MOBILE TECHNOLOGY USERS.
• UNIVERSALITY:
WE AIM TO DESIGN LONG LASTING, QUALITY PRODUCTS WITH 100% COMPATIBILITY WITH ALL DEVICES SOLD
AROUND THE WORLD. “GREAT MIND” ALSO COMMITS TO DEVELOP NEW CHARGING TIPS FOR ITS UNIVERSAL CHARGERS
WHEN NEW DEVICES ENTER THE MARKET.
• SIMPLICITY:
WITH OUR CUSTOMERS IN MIND, WE AIM TO DESIGN SIMPLE AND USER-FRIENDLY PRODUCTS THAT ARE SUITABLE
FOR ALL AUDIENCES REGARDLESS OF SOCIAL STATUS, AGE OR GENDER.
PRODUCT• LEVEL OF PRODUCT
1. CORE
2. ACTUAL
3. AUGMENTED
• INDIVIDUAL PRODUCT AND SERVICE DECISIONS
1. PRODUCT QUALITY
2. PRODUCT FEATURE’S
3. PRODUCT STYLE AND DESIGN
• BRAND POSITIONING
1. PRODUCT ATTRIBUTES
2. PRODUCT BENEFITS
3. PRODUCT BELIEF AND VALUES
• BRAND NAME
PLACEThe channel chain involved in distribution:
Our channel level is like this:
Producer Distributor Consumer
We are selling our product at our own outlets but we are selling our
product through different retailers.
Number of channels involved in the distribution:
We are availing them in PAKISTAN at
“HYPERSTAR, Lahore”, “METRO, Lahore”, “MALL OF LAHORE, Lahore”,
“CENTAURUS MALL, ISL”, “BEVERLY CENTER, ISL”, “Park Towers Mall, Karachi” and
“Dolmen Mall, Karachi”.
PRICE• CUSTOMER’S VALUE REGARDING PRODUCT
• TOTAL COST OF THE PRODUCT
IDAPT I2: 3,999
IDAPT I3+: 4,499
IDAPT I4+: 10,000
• PRICING STRATEGY
• PRICE CALCULATION (MARK UP PRICE)
PROMOTION
• THE PROMOTION MIX
• TAG LINE
“WE LOVE, WHAT WE MADE”
• ADVERTISEMENT PLAN
UNBOXING IDAPT-I4
THANK YOU SO MUCH FOR YOUR ATTENTION
