PRIORITIZING MARKETING FOR YOUR FUNDING ROUND

A blueprint for marketing focus at every stage

Establish brand strategy & identity .Build a focused messaging architecture. Develop sales tools to engage early adopters.

Initiate integrated marketing campaigns. Prioritize business & �nancial targets in public relations. Infuse creativty into content strategy/creation.Re-engage key in�uencers & third parties. Expand anaylst relations into sell- & buy-side. Ensure digital enterprise runs like clockwork.Revitalize customer testimonials.

MARKETING STRATEGIES

Kick-start broader brand communications. Initiate public relations program.Build thought leadership activities to drive lead generation. Improve digital presence. Continue sales tool re�nement. Create customer testimonial program.

Drive consistent event & media relations. Begin consistent content development. Connect with third party in�uencers. Kick-o� analyst outreach and brie�ng program.Expand digital strategies to include marketing automation. Push customer testimonials on all channels.

Shift from thought leadership to thought ownership. Realign to business objectives. Amp up public relations e�orts. Continue content creation and in�uencer relations. Consider select paid analyst relationships. Add strong social media element. Ensure key customers are heavily promoted.

Be smart about branding acquisitions. Set longer-term public relations cadence. Continue content creation output. Identify strongest third party advocates. Maintain paid & unpaid analyst relationships. Increase social media output. Build issues/crisis management plan.

STAGE GOAL

IPO

Raise capital to expand business

Public investors on stock exchange

SEED ROUND

Product development + user base feasibility

Angel + early stage venture funds

SERIES ABusiness model establishment +

product distributionEarly stage venture funds

SERIES B

Scale the user base & business model

Venture funds from Series A + �rms specializing in

larger rounds

SERIES C+

Company growth + market expansions

Venture funds from Series A & B + hedge funds, investment banks, or

MEZZANINE/ PRE-IPO ROUND

Fund & prepare for

Venture funds from early rounds + banks + private

equity �rms

in the country and its client roster includes some of the leading and largest brands in healthcare.

WWW.THINKREVIVEHEALTH.COM/FUNDING