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3 pro marketing tips that Cannes 2015 taught us
© Knct Lab | www.knctlab.com
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Cannes this year…
© Knct Lab | www.knctlab.com
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Stay relevant and fresh • The inclusion of the Glass Lions award which
recognized work that addressed issues of gender inequality or prejudice
• Equality campaign has witnessed a global traction like never before
• The focus at the festival this year was on diversity and the role of women
• A lot of banter was on the importance of bringing equality to the teams behind the creative – both on the brand and agency side in order to better reflect reality and therefore come up with winning campaigns
© Knct Lab | www.knctlab.com
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Shrewd strategy matters
• Marketing platforms and amount of ad technology available to marketers is rapidly growing
• Snapchat took Cannes 2015 by storm for advertising
• Vine, Snapchat and Periscope might look like they offer a wealth of possibilities to marketers but they will only be useful if they fit in with a brand’s strategy and wider message
• Be shrewd and be decisive
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Everything is integrated and marketing is no longer an island unto itself
• Brands want their marketing to be more integrated
• Marketing disciplines are more specialized and brands needed agencies to help with content, digital, mobile and social they built up layers of complexity
© Knct Lab | www.knctlab.com
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What is the current trend?• The trend is to go the opposite way
altogether• Aston Martin announced a deal with WPP that
will see the agency create a multi-disciplinary team for the car marque to work on integrated global campaigns
• Brands can no longer separate out different platforms
• The key lies in spreading out and integrating
© Knct Lab | www.knctlab.com
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• Located in Bangalore• Visit us at www.knctlab.com
