PRODUCT MIX- CADBURY

PRODUCT MIX OF

COMPANY PROFILE

Cadbury India:

Corporate office : MumbaiOperates in India since 1948Leading supplier of Indian confectionary market 5 production plants:

1. Thane2. Induri (pune)3. Malanpur (Gwalior)4. Bangalore5. Himachal pradesh

Cadbury

Chocolates

Dairy milk

Celebration

Bourneville

5 Star

Perk

Gems

Temptation

Biscuits

Beverages

Candies

Gums

PRODUCT MIX

Width=5

Product Lines

Product Types

Dairy milk

Dairy milk shots8gm, Rs 2

Dairy milk 12gm, Rs 5

Dairy milk 23gm, Rs 10

Dairy milk40gm, Rs 20

Roasted Almond42gm, Rs 30

Crackle42gm, Rs 30

Fruit and nut44gm, Rs 30

Home pack96 gm, Rs 50

Dairy milk Silk80gm, Rs 60

Bourneville

Raisin & nut40gm, Rs 30

Raisin & nut 90gm, Rs 75

Rich Coco40gm, Rs 30

Rich Coco90gm, Rs 75

Almond40gm, Rs 30

Almond90gm, Rs 75

Hazelnut45gm , Rs 30

Hazelnut90gm, Rs 75

Temptation

Rum72gm, Rs 55

Roasted Almond

72gm, Rs 55

Hazelnut72gm , Rs 55

Apricot72gm, Rs 55

Cashew nut72gm, Rs 55

Gems

Gems11.4gm, Rs 5

Gems28.4gm, Rs 15

Gems Jar307.05gm ,

Rs 111

Celebrations

Celebrations104.41gm, Rs

50

Celebrations122.9gm, Rs75

Celebrations252.9gm,

Rs 150

Celebrations324gm, Rs 450

Celebrations432gm, Rs 600

Perk

Home Pack81gm, Rs 30

Perk Popper20gm, Rs 5

Ultra Perk15gm, Rs 5

5 Star

Fruit & Nut45gm, Rs 20

Crunchy40gm, Rs 15

SVP Pack90gm, Rs 30

Line Stretching

UpMarke

t

Two Way

Downmarket

LINE STRETCHING

DOWN MARKET STRETCHING

Launched in 2008 Targeted non-users & users both ‘chocolate laddoo’ Price: 2 Rs. For 2 piece Attempt - Product as the perfect value-for-money.

UP MARKET STRETCHING

Launched in January 2010There was room for a more premium entrant in the category It is creamier, smoother, and tastier Its dome shaped cubes pack turned out to be very

attractive

UP MARKET STRETCHINGCONTD....

Launched in 2009

Fine dark chocolate

Hailed as Cadbury’s answer to the emerging market of luxury

chocolates

Launched in 1996

Perk is combination of chocolate & snack

A perfect solution for a quick snack, which made both

chocolate lovers and the frequent snackers happy.

LINE FILLING

Launched in 1969

5 Star soon became the star of every refrigerator and pocket

It was introduced at Rs 10.

LINE FILLINGCONTD….

CONSISTENCY

END USE

PRODUCTION

DISTRIBUTION

CONSISTENCY

Basic ingredients : Dark chocolate, milk, cocoa powder, etc.

Extra ingredients are added e.g. Dairy milk Fruit & Nuts (dry fruits), Cadbury Perk (biscuits) etc.

PRODUCTION

DISTRIBUTION

Uses same distribution channels

Cadbury products are sold to wholesalers & retailers

2100 distributors

450,000 retailers

END USE

The basic end use of all Cadbury products remains the same: “Eating it simply for joy”

Perk may also be consumed for the intake of high glucose levels

The prospective customers of Cadbury have changed from kids to

adults-including every family member to celebrate any occasion

with Cadbury chocolates.

No matter the reason or the season, Cadbury focus on creating

moments of pleasure with every tasty bite.. 

CONCLUSION