VIZIBL Programmatic AD Buying - Implementing Science in yourDisplay campaigns

Advantages of VIZIBL

A self serve Demand Side Platform available to advertisers of all sizes andbudgets.

Access to the Best AD Bidding platforms in the world

Best in class technology to drive your programmatic campaigns

100 >10 0 >7Access over 100 billionimpressions/dayworldwide

Leading display andmobile exchanges

0$ minimum guarantee

Targeting Options

Key Features

Power of RTB: Access to one of thebest bidding algorithms in the world with the click of a mouse.

Real-Time Review: Watch your adcampaigns performing live andoptimize them with near real-timestatistics.

Full Control: You decide how todeploy your media budget –not athird party. Get complete control.

Granular Insights: Experienceseamless reporting and getgranular insight of your campaignperformance.

Detailed User Interface: A holisticview of spend and performanceacross exchangesDetailed UserInterface: Aholistic view of spendand performance across exchanges

Flexible Pricing Models:Self-serve, Managed Servicesand Performance Orientedmodels.

Strategic Partners: We sign the deal for you

1st Party: Helps yougather data straightfrom your customer forsmarter targeting.

3rd Party: Lets youharness audience dataaggragated frommultiple sources tomake better businessdecisions.

Data Management Platform(DMP)

Ensures that the inventory youbuy is of high quality and fraudfree

Along with Forensiq’s pre-andpost-bid filters we help youreduce suspicious traffic.

Fraud Detection Contextual Targeting

Ensures that your ads reach therelevant audience at the righttime.

Provides contextual data byderiving the actual meaning ofthe content allowing preciseresults for content classificationand brand safety.

Vizibl Benefits

Reach your audiences across display, social, videoand mobile content

Campaign optimization that evolves in parallel withyour programmatic marketing. Algorithms that areconstantly learning and improving based on historicaland real-time performance data

Intuitive Cross-Channel Targeting

Goal driven optimization that evolves in parallelwith your programmatic campaigns

CPC, CPA, CPM, ROI Maximization

Organize targeting based on various visibility-driven indicators and parameters.

High Ad Viewability

Intelligent Campaign Optimization

Partners

Operating Models

-You are in the driver’s seat andmanage and optimize thecampaign on your own

-Pay-as-you-go

-Best suited for media buyerslooking to extend buying intodisplay and mobile bannerinventory

-Full insight to costs. We don’tarbitrage!

Self-Serve Model

-You run your campaign andMcounts provides optimizationsupport

-Minimum commitment required

-Ideal for medium sized mediabuyers with significant spend butno in-house team

-Full insight to costs. We don’tarbitrage!

Managed Services Model

Mcounts will leverage extensiveexpertise to run, manage andoptimize the campaign in order toachieve desired results.

-Pricing Model decided on case tocase basis

-Ideal for Agencies/ATDs whoneed help delivering against mediaplan

Result Oriented

Real Time Review

Dashboard will provide allkey statistics real-time

along with data from thelast 14 days at anadvertiser level.

Full Control

Control the way youwant to spend your

budget withmultiple targeting

options

Transparent and Granular Insights

Generate youranalytical reports asper given filters anddimensions and seehow your campaignis performing on the

chosen metrics.

Agency with a creative heart and a technological backbone

@mcountsIndiasales@mcounts.com+91-7799656664+91-9986114420 www.mcounts.co