BRAND AUDITAIESEC in Thailand

BySouvik MaityBrand Manager – AIESEC in Thailand

Objectives

• To understand the current reality (perspective & position) of the AIESEC brand.

• To help focus on the way forward.

• Revamp the brand of AIESEC in Thailand internally.

…to begin with

Brand Survey

The brand survey is designed in a wayfor potential customers such that wecan judge how aware they are of ourproducts, their attitudes and the waythey use it. Based on this we canformulate our marketing strategies soas to make sure we are delivering theright kind of message through ourmarketing activities and connecting ourcustomers with the programmes ofAIESEC. Because marketing is all about“the relationship between the productand the customer.”

POTENTIAL CUSTOMERS

• Associate Members/EwA.

• Rejected applicants.

• EPs on matching process.

• Host family.

• Friends of members.

• Learning partner (age of average students).

MEMBERS• Active members.• No-role but still

engaged members.• iXP members.• Senior member.• Recent alumni.

Online webforms (podio)