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AmobiMobile Marketing
Contents
1. Vietnam mobile internet
2. Amobi introduce.
3. Features & Benefit.
4. Case study.
5. Future solution
Vietnam mobile internet
Source: VSERV Mobile Internet Consumer Report, 2013
Vietnam mobile internet
Most people using mobile for entertainment.Using PC for working only therefore it is not suitable for advertisement
Mobile advertisement have highly personalization and targeting.
Vietnam mobile internet
Source: VSERV Mobile Internet Consumer Report, 2013
Age
< 18 age
18 - 24
25 - 35
> 35
Vietnam mobile internet user is highest in South East Asia
Vietnam mobile internet
Source: VSERV Mobile Internet Consumer Report, 2013
Sex
Many mobile internet users is male than female
Vietnam mobile internet
Source: VSERV Mobile Internet Consumer Report, 2013
EducationMale | Female
University
High school
Grade school
Unknown
Vietnam mobile internet
Source: VSERV Mobile Internet Consumer Report, 2013
Game Movie Music Wallpaper
Mobile content using
Vietnam mobile internet
Source: VSERV Mobile Internet Consumer Report, 2013
Feel exciting with mobile advertisement
Male | Female
Content downloading
Find their needs
Branding understanding
Location finding
57% | 55%
46% | 42%
44% | 36%
16% | 10%
Vietnam mobile internet
Restaurant
Cinema
Shoping
Source: VSERV Mobile Internet Consumer Report, 2013
Find information for their living
Male | Female
45% | 41%
50% | 47%
58% | 58%
Contents
1. Vietnam mobile internet
2. Amobi introduce.
3. Features & Benefit.
4. Case study.
5. Future solution
Amobi introduce
Buy zone in mobile application
Sell advertisement for brand
Show advertisementon application
Amobi introduce
Brand pay per click (CPC) or impression (CPM)
Rich media format
Full screen
Mobile TVC
Popup
Banner
Click through rate (CTR) and effectiveness
Mobile TVC Pre-roll
• Open TVC 15s/30s before any functions.
• Cannot closed before first 5s.
• Rich information.• High impression in
user’s mind.• Support VAST 2.0
and YouTube.
Full screen
• Open banner full screen.
• Rich information but not always show in application.
• High impression in user’s mind. But they will close or give up anytime.
• Support HTML5 for rich media.
Pop-up 300x250
• Banner 300x250 pop-up or show in content.
• Rich information but not always show in application.
• High impression in user’s mind. But they will close or give up anytime.
• Support HTML5 for rich media.
Banner 320x50
• Small banner 320x50 in top or bottom.
• Less information but always show in application.
• Keep branding impression in user’s mind.
• Support HTML5 for rich media.
Contents
1. Vietnam mobile internet
2. Amobi introduce.
3. Features & Benefits.
4. Case study.
5. Future solution
High inventory
Rich media and format
Effective
Full screen
Mobile TVC
Popup
Banner
Click through rate (CTR) and effectiveness
Easy targeting
Age LocationMobile device
& platform
Sex Mobile operator
Only one banner for best impression
Mobile marketing focus the users on specific message, don’t have more banner, popup to show that viewers are distraction.
Best price
The price is 1/3 cheaper than any other with full support.And we have defending to filter out any fraud clicks, you don’t have to pay
for any fraud.
Contents
1. Vietnam mobile internet
2. Amobi introduce.
3. Features & Benefit.
4. Case study.
5. Future solution
Case study
Brand: Vinaphone – The first mobile operator in Vietnam
Purpose: To increase to use 3G Vinaphone.
Plan: Campain runs through 30 days
Solution: Click Banner 320x50 and 320x240 to registrate service on 3G Vinaphone such as: BusyESM, Magic Call v.v..Result:
+ Impression: 1.3 millions+ Click: > 56.000 Clicks+ CTR: 4.1%
Case study
Brand: Viettel – The largest mobile operation in Vietnam
Purpose: To increase to use 3G Viettel
Plan: Campaign runs through 180 days
Solution: Click Banner 320x50 and 320x240 to registrate service on 3G Viettel such as: Mobitivi, Mclip, Imuzik3G, iFilm.Result:
+ Impression: 2.2 millions+ Click: > 116.000 clicks+ CTR: 5.7%
Case study
Brand: KFC
Purpose: To advertse program “Fried Chicken Storm” with 99.000đ to 6 pieces chicken.
Plan: Campain runs from 8.00 am to 10.00 am daily
Solution: Click banner 320x50 to open landing page of KFC.
FoundationAndroid, iOS, Windows Phone.
Case study
Brand: Game Loft
Purpose: To increase revenue of Android game of Game Loft in Viet Nam.
Plan: Campaign runs through 2 weeks
Solution: Click banner 320x50 and 300x250 to open landing page of Game Loft.
Foundation: Android
Contents
1. Vietnam mobile internet
2. Amobi introduce.
3. Features & Benefit.
4. Case study.
5. Future solutions
Premium apps collection
• Good UI/UX.• Useful rich
content.• Many users.
Mobile voucher & loyalty
• Providing discount voucher on mobile.• Save all membership card in one mobile.• Implement on restaurant, café, fashion, cosmetics,
beauty and spa.
Media signage
• Providing ads on TV display.• Have Interactive mobile with content.• Implement on restaurant, cinema, café.