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How to Market WITH, Not TO:9 Rules for Activating Promoters
Cultivating The Most Powerful Marketing – An Enthusiastic Customer
“Typical” Survey
The Net Promoter Survey
How do I calculate NPS?
Promoters respondents giving a positive
score
(9 or 10)
Passivesrespondents giving a neutral
score
(7 or 8)
Detractorsrespondents giving a negative
score (between 0 and 6)
But how do I turn a Promoterinto Sales?
Want Easy Money?
Rule #1: Don’t Be Afraid
Rule #2:Trust Me, I’m No Jerk
Rule #3: Know What You WantBefore You Ask
Rule #4: Let Me Count TheWays I like you…
Rule #5: If it Ain’t Easy, I Won’tDo It
Rule #6: I Love It When You Talk Testimonial
Rule #7: Tell Their Best 5,000Friends? (be careful)
Rule #8: LinkedIn is YourFriend
Rule #9: Don’t forget yourown team
Closing the Promoter Loop
CX Solution
●NPS Question Type
●Device Agnostic Surveys
●Promoter Amplification
© 2015 Luminetix, LLC. All rights reserved. The information herein is for informational purposes only and represents the current view of Luminetix, LLC. as of the date of this presentation.
www.luminetix.comwww.questionpro.com
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