21
You’re Doing Mobile Wrong!

#RampUp17: You’re Doing Mobile Wrong! Proven Ways to Grow Your User Base and Increase App Revenue

Embed Size (px)

Citation preview

Page 1: #RampUp17:  You’re Doing Mobile Wrong! Proven Ways to Grow Your User Base and Increase App Revenue

You’re Doing Mobile Wrong!

Page 2: #RampUp17:  You’re Doing Mobile Wrong! Proven Ways to Grow Your User Base and Increase App Revenue

Global Internet Consumption: Desktop vs. Mobile

Minutes per day

Mobile Internet Desktop Internet

Source: Digiday

RAMPUP 2017 |

Page 3: #RampUp17:  You’re Doing Mobile Wrong! Proven Ways to Grow Your User Base and Increase App Revenue

78%of digital timeis spent on mobile

Source: Digiday

RAMPUP 2017 |

Page 4: #RampUp17:  You’re Doing Mobile Wrong! Proven Ways to Grow Your User Base and Increase App Revenue

Your Customer

RAMPUP 2017 |

Page 5: #RampUp17:  You’re Doing Mobile Wrong! Proven Ways to Grow Your User Base and Increase App Revenue

Your Customer

RAMPUP 2017 |

Page 6: #RampUp17:  You’re Doing Mobile Wrong! Proven Ways to Grow Your User Base and Increase App Revenue

Your Customer

RAMPUP 2017 |

Page 7: #RampUp17:  You’re Doing Mobile Wrong! Proven Ways to Grow Your User Base and Increase App Revenue

Increase Ad Revenue

Acquire New Customers

Retain Your Customers

On Mobile.

RAMPUP 2017 |

Page 8: #RampUp17:  You’re Doing Mobile Wrong! Proven Ways to Grow Your User Base and Increase App Revenue

Increase the valueof your ad inventory with tailored mobile audience capabilities.

RAMPUP 2017 |

Page 9: #RampUp17:  You’re Doing Mobile Wrong! Proven Ways to Grow Your User Base and Increase App Revenue

Increase the valueof your ad inventory with tailored mobile audience capabilities.

RAMPUP 2017 |

Page 10: #RampUp17:  You’re Doing Mobile Wrong! Proven Ways to Grow Your User Base and Increase App Revenue

Original CPM Optimized CPM

$4 $20

Increase the valueof your ad inventory with tailored mobile audience capabilities.

RAMPUP 2017 |

Page 11: #RampUp17:  You’re Doing Mobile Wrong! Proven Ways to Grow Your User Base and Increase App Revenue

Increase Ad Revenue

Acquire New Customers

Retain Your Customers

On Mobile.

RAMPUP 2017 |

Page 12: #RampUp17:  You’re Doing Mobile Wrong! Proven Ways to Grow Your User Base and Increase App Revenue

Use:

‣ First party data

‣ Second party data

‣ Third party data

Acquire new high value customers

RAMPUP 2017 |

Page 13: #RampUp17:  You’re Doing Mobile Wrong! Proven Ways to Grow Your User Base and Increase App Revenue

Acquire new high value customers

RAMPUP 2017 |

Page 14: #RampUp17:  You’re Doing Mobile Wrong! Proven Ways to Grow Your User Base and Increase App Revenue

Acquire new high value customers

increase in ROAS

271%

RAMPUP 2017 |

Page 15: #RampUp17:  You’re Doing Mobile Wrong! Proven Ways to Grow Your User Base and Increase App Revenue

Acquire new high value customers on facebook

Private Second Party Data Sharing

RAMPUP 2017 |

Page 16: #RampUp17:  You’re Doing Mobile Wrong! Proven Ways to Grow Your User Base and Increase App Revenue

Increase Ad Revenue

Acquire New Customers

Retain Your Customers

On Mobile.

RAMPUP 2017 |

Page 17: #RampUp17:  You’re Doing Mobile Wrong! Proven Ways to Grow Your User Base and Increase App Revenue

Improve mobile retention using audience insights

RAMPUP 2017 |

Page 18: #RampUp17:  You’re Doing Mobile Wrong! Proven Ways to Grow Your User Base and Increase App Revenue

Improve mobile retention using audience insights

RAMPUP 2017 |

Page 19: #RampUp17:  You’re Doing Mobile Wrong! Proven Ways to Grow Your User Base and Increase App Revenue

lift in app retention

+45%

Improve mobile retention using audience insights

RAMPUP 2017 |

Page 20: #RampUp17:  You’re Doing Mobile Wrong! Proven Ways to Grow Your User Base and Increase App Revenue

RAMPUP 2017 |

Nobody will do mobile better – nobody.

Page 21: #RampUp17:  You’re Doing Mobile Wrong! Proven Ways to Grow Your User Base and Increase App Revenue

Start Doing Mobile right.

[email protected]