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READY FOR THE INTERNET OF EVERYTHING?
@mrgarethjamesCCO TMW London
ANY SUFFICIENTLY ADVANCED TECHNOLOGY IS INDISTINGUISHABLE FROM MAGIC, ARTHUR C CLARKE
DOROTHY’S SHOESMagical thing #1
THE WEASLEY FAMILY CLOCKMagical thing #2
DICK TRACY’S WATCHMagical thing #3
THAT SWORDMagical thing #4
WHY AN IoT?
6 WAYS WE USE THE IoT TO ADD VALUE
KNOWLEDGE
CONNECTIVITY
PROTECTION
WELLBEING
MOBILITY
SELF EXPRESSION
1. KNOW EVERYTHING
+
2. EFFORTLESS CONNECTIONS
3. PROTECTION
4. WELLBEING
5. EFFORTLESS MOBILITY
6. SELF EXPRESSION
THE INTERNET EVERYWHEREGetting the IoT right
PLAY NICE WITH PRIVACYGetting the IoT right
“I urge you - make the web that we want”
Tim Berners-Lee, SXSW 2014
“The ability to surveil everyone on the planet is almost there and, arguably, will be there in the next couple of years”Julian Assange, SXSW 2014
Radical Visibility:changed the way we expose ourselves to each other
Radical Imbalance: We give in the hope of getting something, but we don’t get or give what we were thinking
Radical Power Shift:Very few know a lot about many people, without the few knowing
THIS TIME, WE MUST LEARN FROM PREVIOUS MISTAKES
Getting the IoT right
BE CAREFUL OF GIMMICKS
Getting the IoT right
PLEASE DON’T ADD TO THE DIGITAL\PHYSICAL LANDFILL
Getting the IoT right
BE USEFUL: BE TARGETED, BE PERSONAL.
Getting the IoT right
YOUR BRAND + THE IoT
MARKETING TO
MARKETING WITH
MARKETING FOR
Broadcast \ Linear
Social \ Participatory
Things \ Utility
CAN YOU CREDIBLY CREATE A PRODUCT?
CAN YOU CREDIBLY CREATE A SERVICE OR TOOL?
WHAT IoT PLATFORMS BEST FIT WITH YOUR BRAND & AUDIENCE?
WHAT DATA AND INSIGHT CAN YOU LEVERAGE?
Thanks
@mrgarethjamesCCO TMW London
