#shift2015

Reality Check

Rory Sutherland

vice chairman

Ogilvy Group UK

The (other) system one business

Problems

agencies might

solve

Problems

agencies are

asked to solve

Marketing

“The science of knowing what

economists are wrong about.”

“Thus, the conventional view that

natural selection favors nervous

systems which produce ever

more accurate images of the

world must be a very naive view

of mental evolution”

(Trivers 1976/2006)

Rory Sutherland’s reading list