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Jenn Vlahavas, VP Account Strategy
©2014 MEDIAMATH INC. 1
April 30, 2015
Realizing Customer-Centric Marketingwith Programmatic Technology
53%Demand to deliver more relevant communicationsto customers/be more “customer centric”
eMarketer asked Marketers and Agencies…What factors are responsible for driving investment in data-driven marketing
49%A desire to maximize effectiveness/efficiencyof marketing investments
Source: Winterberry Group, “The Global Review of Data-Driven Marketing and Advertising” in association with Accenture, Nov 5, 2014
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89%Of companies plan to compete primarily on the basis of the customer experience by 2016
Gartner found that:
Source: Winterberry Group, “The Global Review of Data-Driven Marketing and Advertising” in association with Accenture, Nov 5, 2014
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A Customer Journey Has Multiple Touch Points
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Organizational Barriers toRealizing Customer-Centricity
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The opportunity exists…
Programmatic can help you SEIZE itRead: Let us help!
[ ] Evaluates Each Opportunity Dynamically[ ] Activates Data[ ] Embraces Transparency[ ] Personalizes Messages[ ] Minimizes Fragmentation[ ] Optimized Toward What Works
Programmatic Enables Customer-Centric MarketingA Holistic Enterprise Marketing Solution Has 6 Key Tenets
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[1] One-Size-DOES NOT-Fit-AllNor does every impression fit your needs
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[2] Leverage DataBecause siloed data is sad data
[3] Embrace TransparencyPeel back the onion (there may be tears!)
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[] Your Working Media DollarsTransparency into:
[] What’s Working*Transparency into:
[] What Isn’t Working*Transparency into:
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[4] Personalize MessagesRelevance Is Key To A Customer-Centric Journey
Prospecting
Awareness, Engagement
RemarketingRe-engagement, Purchase
RetentionCross-Sell, Upsell, Loyalty
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[5] Internal Reorientation & Alignment…Break Down the Silos!
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Point Solutions Are The Enemy They are immature, selfish & don’t play nice with others
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[6] Optimize ContinuouslyDouble down on what drives outcomes
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MediaMath provides one connected source providing access to addressable media in all channels to deliver more
personalized messages
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economic sense to send a
It no longer makes
of persuading the few.message to the many in hopes
- Lawrence LightFormer CMO, McDonald’s
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- Bonin BoughVP, Global Media & Consumer Engagement, Mondelez International
buy media in a way Why would I not
that I can get data back
and use it to make
smart decisions?
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THANK YOUJenn Vlahavas
@MediaMath
©2014 MEDIAMATH INC