NextBee Media

Reasons to Focus on Customer Activation

Motivate easily to

spend more

Giving importance inspires more

activity

Opportunity to remodel

business

Offer more relevant incentives

Saves Effort

Why use Customer Activation Software

Saves a lot of Marketing Effort

Effort & Time taken to

Activate existing customer base

Efforts & Time taken in

Customer Acquisition

Getting back old customers to engage with you and be actively involved in your marketing cycle can reinstate customers’ trust

in your brand and bring many others following their suit

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Motivate Easily to Spend More

Motivate your existing customer base through exciting deals and offers to buy higher value products frequently

Have already evaluated you

Usually take an audacious step & make higher value purchases

Already exhibit a level of trust

Existing Customers

Evaluate the brand before they spend more

Usually spend less the first time

Trust Building is an entirely new, slow process

New Customers

Easier to push to buy Difficult to push to buy

Giving Importance Inspires More Activity

Treat existing customers as dignitaries to initiate word-of-mouth promotion

Recruit referrers from among your customers

Offer incentives and social recognition to inspire more activity

Thank them often when they bring business

They take actions to motivate their acquaintances when

they get respect

Customers love to be treated as valuable

assets

Opportunity to Remodel BusinessCustomers back from dormancy can offer a bouquet of valuable

information that can save your business from future losses

Activated customers can narrate to your potential

customers that you care and focus on customer

satisfaction

They can offer information on aspects of your

business that you need to improve upon

Approaching dormant customers with great offers & for feedback shows that you value their option &

strive to offer better

Dormant customers have a valid reason to stop

purchasing

Offer More Relevant Incentives

Once dormant customers can provide knowledge on

the incentives that motivate them the most

You can, thereafter, change the reward options and

focus on the rewards that generate more engagement

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NextBee Media