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“TESSIS” © 2015 www.tessis.ru
Rebranding project for Certified
Information Systems
presently TESSIS: Technologies,
Systems and Solutions for
Information Security
Anna Selivanova, January 2016
“TESSIS” © 2015 www.tessis.ru
Agenda
Rebranding and renaming goals
Renaming
Rebranding stages
Corporate identity variants
Chosen corporate style and design samples
Web-site creation: www.tessis.ru
Internet presence
“TESSIS” © 2015 www.tessis.ru
Rebranding and renaming goals
Certified Information Systems was launched as a
certification company in 2007
Later the distribution vector started to develop into a
separate business
The renaming and rebranding was done to differentiate
between distribution and certification business
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“TESSIS” © 2015 www.tessis.ru
Renaming
2 agencies employed: 15 names created
The chosen name: TESSIS Technologies, Systems and
Solutions for Information Security reflects the complex
information security solutions that we sell, the foreign
vendors we work with and the expertise our employees
possess
The domain www.tessis.ru was registered
“TESSIS” © 2015 www.tessis.ru
Rebranding stages
Logo and corporate identity creation
Corporate font and patterns development
Samples of souvenirs, presentation designs, business
cards, etc. preparation
Off-line event presentation
Press-release distribution
Publications collection
5
“TESSIS” © 2015 www.tessis.ru
3 corporate identity variants
“TESSIS” © 2015 www.tessis.ru 7
“TESSIS” © 2015 www.tessis.ru
Chosen corporate style and design samples
“TESSIS” © 2015 www.tessis.ru
Presentation of the new name and brand to
media and partners
Business breakfast for media and partners
35 people present
Publications:
http://www.retail-loyalty.org/news/tessis-novoe-imya-novye-
resheniya-/
http://blogs.pcmag.ru/node/2528
http://www.itsec.ru/newstext.php?news_id=103803
http://allcio.ru/business/management/69368.html
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“TESSIS” © 2015 www.tessis.ru
Internet presence
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LinkedIn Google+
